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»live TV

T-Mobile Chucks Apple iCloud Private Relay; The Easy-Peasy, Hands-Free CMP Illusion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Relay Interference  Mobile carriers hate Apple iCloud Private Relay, an iOS 15 feature that encrypts location data, IP addresses and Safari traffic so that no companies, including Apple, can track web usage. In Europe, four carriers – ​​T-Mobile, Orange, Vodafone and Telefónica – are… Continue reading »
by AdExchanger // January 12th, 2022 //
»
Paige Bilins, VP of video product management, Magnite
What’s Holding Back Live CTV Advertising?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Paige Bilins, VP of video product management at Magnite. Viewers have shifted a lot of their TV viewing to CTV for the convenience of an on-demand experience. Advertisers’ dollars have inevitably followed. But there’s still… Continue reading »
by AdExchanger Guest Columnist // January 6th, 2022 //
»
Diana Horowitz, SVP of ad sales, FuboTV
FuboTV: Advertising Is ‘A Pillar Of Our Growth’

Newly public livestreaming TV service FuboTV hired its first SVP of ad sales in June. “That in itself speaks to the importance that we’re putting on the ad sales piece,” said Diana Horowitz, the Scripps and Comcast vet now filling that newly created role at Fubo. Fubo, which reported its first earnings in early November,… Continue reading »
by Allison Schiff // November 16th, 2020 //
»
Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY

Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include… Continue reading »
by Kelly Liyakasa // January 9th, 2018 //
»
 

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