Many of the shopping behaviors that developed over the past couple of years due to COVID-19 have solidified and appear here to stay. The majority of consumers (56%) say they plan to shop primarily or exclusively online this holiday season, and more than three-quarters say they’ll use in-store pickup services this year as much or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from […]
2020: The ongoing pandemic is accelerating the growth of ecommerce. Amazon: Hold my beer. EMarketer forecast that worldwide sales on Amazon Prime Day, which kicks off on Oct. 13, will surge 43% year over year to hit $9.91 billion. Last year’s Prime Day sales totaled $6.93 billion. Nearly $10 billion worth of sales in a […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
How do all these changes affect marketers, and how should they adapt their messaging and media strategies to the COVID crisis? Click here to find out. Once the coronavirus-induced toilet paper panic buying dies down, consumers will probably chill on their TP sprees. But COVID-19 has the potential to create more permanent behavior changes in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter […]
