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»media optimization

Ecommerce Juggernaut TechStyle Tries On Facebook Ad Automation For Size

Creating Facebook ads manually was wearing thin for TechStyle, the parent company of members-only fashion ecommerce sites ShoeDazzle, JustFab, FabKids and Fabletics. When a brand spends nearly $90 million a year on digital marketing, automation is the key to sanity. “Elegant, hard-working, effective advertising at scale is exciting – but the idea of doing that manually... Continue reading »

by Allison Schiff // May 22nd, 2017 //
»
Aggregate Knowledge Raises $9 Million to Grow Next-Generation Discovery Platform Business

PRESS RELEASE

by AdExchanger // January 6th, 2010 //
»
RAMP Digital CEO Mendez Says Direct Response And Brand Marketing Are Blurred Online

Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency. AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital? JM: I was becoming much more interested in emergent technologies for delivering relevance, namely APIs and semantic driven tools. At Offermatica (now Omniture Test&Target) our platform was 100% JavaScript and while that... Continue reading »

by AdExchanger // October 28th, 2009 //
»
 

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