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»payment terms

For App Publishers, There’s A Hidden Opportunity Cost To Gunning For The Highest CPMs

Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as much money as they could from in-app auctions despite the promise of increased average revenue per daily user. In-app auctions generate better CPMs for publishers because advertisers can compete for impressions in real time …… Continue reading »
by Allison Schiff // September 14th, 2021 //
»
Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19

Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies… Continue reading »
by Allison Schiff // August 7th, 2020 //
»
Advertisers Slow Payments To Agencies; Digital Media Profitability Slips Away

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Buck Stops Here Brands are delaying agency payments as they manage cash crunches due to the coronavirus pandemic. The trend “threatens the collapse of the entire supply chain,” Ad Age reports. Hard-hit brands are asking to extend payment terms, which can already run… Continue reading »
by AdExchanger // April 9th, 2020 //
»
 

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