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»startups

No More YouTube Masthead Takeovers; How Brands Promoted Voting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money to book prime real estate on YouTube by grabbing the masthead in the days leading up to Nov. 3. But now that sort of real estate domination will no longer be an option. Google said... Continue reading »
by AdExchanger // November 4th, 2020 //
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COVID-19 Will Expose Startup Management Gaps

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paolo Pironi, founder at Elevating Pioneers. Crises wipe out many startups, but those that survive emerge ever stronger. WhatsApp, Slack and Uber, for example, were all founded during the Great... Continue reading »
by AdExchanger // April 21st, 2020 //
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Ad Tech Startup Co-Founded By Ed Norton Scores $12M To Tackle TV’s Biggest Mess

An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics startup. There’s no punchline here – that really happened. (Maybe not the bar part.) Ed Norton, Daniel Nadler and Kevin Krim’s new company EDO announced Thursday it raised $12 million in Series A funding. The... Continue reading »
by Rae Paoletta // November 2nd, 2018 //
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OMG's Katelman On What Is A Startup?

Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on "When Is A Startup No Longer A Startup?" From his agency perch, Katelman opted for defining the startup. The “startup” company became famous in the late nineties during the dot.com boom/bust, and even though those days are long behind... Continue reading »
by John Ebbert // February 8th, 2013 //
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How Big Data Sparks Creativity And Culture In Startup Land

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by  Greg Keller, Chief Operating Officer at LinkSmart. Green arrows up. Red arrows down. The distillation of large amounts of data into simple information that users can understand and take... Continue reading »
by AdExchanger // November 28th, 2012 //
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What Are The Characteristics Of The Ideal Startup Employee?

Often, a question doesn't have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic - and providing a bit of space for it. Today's participant is George John is CEO of Rocket Fuel, Inc., an online advertising network. He recently answered the... Continue reading »
by Ad Traders // July 26th, 2011 //
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TechStars Startups Present In Boulder; ADstruc Nears Completion Of Initial Financing

David Cohen's TechStars went off without a hitch as the mentorship-driven, seed stage investment organization presented 11 new web and software startups in Boulder, Colorado today. Only one of the companies could be classified as "pure play" ad tech: out-of-home marketplace ADstruc (AdExchanger.com Q&A), which announced it is closing in on a fairly sizable initial... Continue reading »
by AdExchanger // August 5th, 2010 //
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Banking Bill Threatens Startups; The Stuff Of Display; Planting BRIC In Brazil

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Banking Bill: A Startup Killer The NextNY blog makes an impassioned plea to torpedo certain parts of Connecticut Senator Christopher Dodd's banking bill which will undermine the efforts of a critical part of the startup capital value chain in the U.S. - angel investors... Continue reading »
by AdExchanger // March 31st, 2010 //
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