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»Amazon Fire

Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s Settled Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal... Continue reading »

by AdExchanger // November 11th, 2019 //
»
OTT Platforms Gear Up For Ad Campaigns; Drudge Drops Intermarkets

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick Me! Pick Me! New OTT streaming services, both ad-supported and ad-free, are gearing up to spend heavily on advertising over the next few years. Amazon has launched a “Free Your TV” campaign to promote Fire TV and Prime Video. MediaPost asks, “Is Amazon... Continue reading »

by AdExchanger // August 19th, 2019 //
»
How OTT Platforms Fit Into The Complicated TV Landscape

Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon. And networks and platforms offer different strengths and... Continue reading »

by Alison Weissbrot // July 16th, 2019 //
»
Connected TV Players Turn On The Programmatic Pipes

Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In a series of buy and sell-side discussions at LiveRail’s Video Publisher Forum Tuesday in New York, a number of industry execs agreed connected TV apps, publishers, ad servers and measurement... Continue reading »

by Kelly Liyakasa // September 24th, 2014 //
»
 

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