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»Adam Gerhart

Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms

The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus will... Continue reading »

by Alison Weissbrot // June 17th, 2019 //
»
Mindshare Moves Fast - And Breaks A Few Things - To Keep Up With Client Needs

As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit. “We were born in Asia when Madison Avenue and the high street of London told us you can't have a media independent,” said Mindshare’s US CEO, Adam Gerhart. “That provocateur and internal upstart mentality is pervasive in everything we do.” The... Continue reading »

by Alison Weissbrot // February 5th, 2018 //
»
 

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