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Biden Taps CCPA Enforcer Becerra To Lead HHS; Google Tussles With IAC Over Chrome Extensions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From CCPA To The Cabinet President-Elect Joe Biden has selected Xavier Becerra to lead the Department of Health and Human Services – a name that should be familiar to privacy-heads the world over. Becerra is the attorney general of California, and it’s his office... Continue reading »
by AdExchanger // December 8th, 2020 //
»
Brendon Mulvihill, SVP and head of licensing at Jukin
Jukin Media On Why Brands Need To Get In On User-Generated Social Video

"On TV & Video" is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Jukin Media trawls the social universe for the most shareable video content from everyday people that it can... Continue reading »
by Allison Schiff // December 3rd, 2020 //
»
Apple And Facebook Spar Over Privacy; Facebook Antitrust Case Could Focus On Past Acquisitions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
How Parachute Drives Performance From User Posts About Its Products

Why pay an agency to concoct expensive creative when your consumers are already doing it for free? For direct-to-consumer bedding and bath brand Parachute, the answer is simple. Its customers regularly tag the brand in their organic posts on Instagram, which Parachute is able to repurpose for campaigns to retarget site visitors. Say someone is... Continue reading »
by Alison Weissbrot // September 4th, 2019 //
»
How Dailymotion Revamped Its Strategy And Built A Programmatic Platform

Dailymotion has been hard at work during the last 18 months. The video-sharing company has built its own ad tech stack, including a programmatic platform, which it had wanted to build since 2013. A few key changes helped redirect Dailymotion’s course over the last few years. In 2015, French media conglomerate Vivendi purchased an 80%... Continue reading »
by Rae Paoletta // December 6th, 2018 //
»
 

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