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»intent data

Pinterest's Intent Insights Can Help Change Minds

There are only around 2.5 million weddings in the United States every year – yet more than 30 million people are planning a wedding on Pinterest at any given time. “That means there’s a lot of planning being done long before a wedding ever happens,” said Jon Kaplan, who joined Pinterest in 2016 as global head... Continue reading »
by Allison Schiff // March 12th, 2019 //
»
YouTube Intros Targeting And Creative Versioning Tools For Online Video

Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering. Beyond reaching people based on their searches on YouTube, advertisers will now be able to create segments and target video ads using data derived from Google Maps and apps. “The ultimate goal is to reach any person... Continue reading »
by Allison Schiff // September 25th, 2017 //
»
Meredith Uses Its Scale To Help CPGs Target Consumer Intent

Intent data for a hotel might look very different than it does for a shampoo manufacturer. Whereas luxury and travel marketers have direct access to transaction data that can be used to target and upsell customers, CPG manufacturers often sell at the SKU level through retailers, which retain the purchase data. CPG advertisers need granular... Continue reading »
by Alison Weissbrot // June 6th, 2016 //
»
BlueKai Releases Latest Pulse Index; CEO Tawakol Discusses Intent Capture and Its Time Value

Yesterday, BlueKai announced the second edition of its BlueKai Pulse which looks at intent data across its data exchange through the end of November. The report offers insights on consumer buying trends much like the company's new analytics tool, BlueKai In-Market Reports, which includes access to a a panel of 160 million unique users across... Continue reading »
by AdExchanger // December 17th, 2009 //
»

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