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»alliant

Joanne Monfradi Dunn headshot
Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO, Alliant.  With so many privacy-first identity solutions, brands have two options: act now or procrastinate. Is it time to pick a lane, or is the ad... Continue reading »
by AdExchanger Guest Columnist // July 22nd, 2021 //
»
Your Custom Model Didn’t Work… Now What?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asya Takken, senior data scientist at Alliant. Data driven marketing is at its best when powered by predictive analytics. Many brands hum along on big platform machine learning algorithms, generating... Continue reading »
by AdExchanger // January 27th, 2021 //
»
Joanne Monfradi Dunn headshot
Inclusive Advertising Needs To Extend To Audience Planning

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO at Alliant. Brands are attracted to audience targeting because it helps them home in on customers and prospects that represent likely buyers and the highest return... Continue reading »
by AdExchanger // September 28th, 2020 //
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