julie clark

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.

Measurement has been the bane of the podcast industry’s existence, as advertisers have had to rely on a faulty download metric as the best proxy for a listener hearing their ad. That’s about to change – at least, on Spotify. The audio streaming giant will start dynamically inserting audio ads into podcast streams on its […]