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»AdQuick

FreshDirect Turns To OOH Attribution As It Refines Post-Pandemic Media Strategy

Out-of-home advertising has long been an important category for FreshDirect. It allows the grocery delivery service to reach city dwellers en masse — particularly in New York where it’s based.  But once the pandemic took hold, the company had to rethink its OOH campaigns, as subway riders and use of public transport dwindled while demand... Continue reading »
by James Hercher // June 30th, 2021 //
»
AdQuick Raises $6M Series A To Automate OOH

It’s boom time for billboards. On Tuesday, OOH automation platform AdQuick announced a $6 million Series A round led by existing investor Initialized Capital – Reddit co-founder Alexis Ohanian’s early stage venture capital firm – with participation from WndrCo; Shrug Capital; The Todd & Rahul Angel Fund; Michael Kassan, chairman and CEO of MediaLink; and... Continue reading »
by Allison Schiff // February 13th, 2020 //
»
AdQuick Launches Look-Alike Modeling For Outdoor Advertising

Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the process of buying billboards and transit ads is like wrangling cats. To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-founder Alexis Ohanian, is creating an online marketplace for buying... Continue reading »
by Allison Schiff // June 3rd, 2019 //
»
 

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