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»Joan FitzGerald

Forget Demographics. TV Advertisers Must Focus On The ‘Persuadables’

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joan FitzGerald, founder at Data ImpacX. Major media companies are taking new steps to include sales response performance metrics in their commitments to advertisers. But, TV ad sellers: beware. Most research on sales response... Continue reading »
by AdExchanger // February 8th, 2018 //
»

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