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»Joan FitzGerald

Without Equivalized Metrics Across TV, CTV And OTT, Publishers Are Flying Blind

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Data ImpacX CEO Joan FitzGerald.  Netflix’s recent announcement that it will report top programs using a minutes-based metric is welcome news. The update will be game-changing for publishers and studios that require apples-to-apples comparisons for… Continue reading »
by AdExchanger Guest Columnist // February 7th, 2022 //
»
Forget Demographics. TV Advertisers Must Focus On The ‘Persuadables’

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joan FitzGerald, founder at Data ImpacX. Major media companies are taking new steps to include sales response performance metrics in their commitments to advertisers. But, TV ad sellers: beware. Most research on sales response… Continue reading »
by AdExchanger // February 8th, 2018 //
»
 

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