OPINION: Data-Driven Thinking
CMOs: It’s Time To End The Age Of BS
Crisis is often fertile ground for change. And boy, the marketing world is in desperate need of change.
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Chris Gadek
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Homing In On Digital Out-Of-Home; Alt Currencies Aren’t All They’re Cracked Up To Be
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]
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Will The Real CMO Please Stand Up?; A Little Search Goes A Long Way
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking. Confidence in CMO decision-making is down. Yet the demands on the CMO are expanding and growing more difficult. “To add insult to injury, we’ve seen an overall lack of … competence, perhaps?” writes Chris Gadek, […]