Magnite Adds A Data-Quality Layer To Its CTV Inventory
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.
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Scott McKinley
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IP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)
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PODCAST: AdExchanger TalksBreaking Away From Low-Quality Data
Scott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validation provider Truthset. The road was more linear than one might think.
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The TV Industry Wants Accreditation. But Does It Want The MRC?
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary.
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Truthset’s Collective Launches Out Of Beta To Combat Defective Data
The quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue as signal loss, but doesn’t get nearly as much ink. On Wednesday, data validation provider Truthset opened the doors of its data collective to help data providers independently test the accuracy of their consumer records.