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»sean muller

NBCUniversal Hails iSpot’s Cross-Platform Currency Pilot Results

NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner in January. NBCU certified eight more partners in March – but anyone expecting a comparison of how those partners perform against each other is still waiting. NBCU’s currency pilot test with iSpot included 67 advertisers representing 158 brands and compared reach and frequency measurements against linear and over-the-top (OTT) buys.
by Alyssa Boyle // June 16th, 2022 //
»
ISpot.tv Snags $325 Million To Invest In Cross-Channel TV Measurement Currency

On Wednesday, iSpot.tv announced a $325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.
by Alyssa Boyle // April 27th, 2022 //
»
iSpot Acquires Tunity To Help Measure Out-Of-Home TV Viewing

People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces by streaming the audio through a user’s mobile device. This is iSpot’s third deal in 14 months. (iSpot bought… Continue reading »
by Alyssa Boyle // March 2nd, 2022 //
»
How Measuring The Summer Olympics Won iSpot The NBCU Alternate Currency Test

During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s tentpole global sports event. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of iSpot.tv. “It… Continue reading »
by Alyssa Boyle // January 25th, 2022 //
»
Podcast: iSpot.tv CEO Sean Muller Is Disrupting TV Measurement

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. Rather, he had an aha moment while Googling information about commercials seen while watching TV with his wife. It was impossible, or nearly so, to easily locate data such as the… Continue reading »
by Zach Rodgers // April 26th, 2018 //
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