New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
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Mariel Estrada
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The TV Industry Wants Accreditation. But Does It Want The MRC?
When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary.
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The Buy Side’s Journey Toward Alternative TV Currencies
Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency is a work in progress, and the industry isn’t dumping Nielsen entirely.