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»Refinery29

Forbes Plans IPO; Politico Acquired For $1 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike… Continue reading »
by AdExchanger // August 27th, 2021 //
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Vice Snaps Up Refinery29; Google Faces Class Action Suit In UK Over Tracking iPhone Users

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice And Virtue The consolidation of media proceeds apace. One week after Vox nabbed New York Media, Vice said it will acquire Refinery29. The price was not disclosed, but CNN business sources put the deal below $500 million. Vice CEO Nancy Dubuc called the… Continue reading »
by AdExchanger // October 3rd, 2019 //
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EU Court Says Sites Liable For Facebook APIs; Vice Explores Merger With Refinery29

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Plug Companies that use a plug-in to display Facebook’s ‘like’ button on their websites are jointly liable for any customer data transferred through the widget under GDPR, the EU’s top court ruled on Monday. The court was looking at the case of… Continue reading »
by AdExchanger // July 30th, 2019 //
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Vox Misses Sales Goals; Global Ad Spending Holds Steady

The Plateau Problem Digital publisher Vox is set to miss its goal of $200 million in revenue this year by more than 15%, though it should still see double-digit growth over last year’s take of about $160 million, The Wall Street Journal reports. The issue came up at a board meeting last week amid investor… Continue reading »
by AdExchanger // September 25th, 2018 //
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Publishers Adapt To The New Realities Of The Facebook News Feed

Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook’s news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle Facebook… Continue reading »
by Kelly Liyakasa // March 2nd, 2018 //
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How New Balance Builds Brand Equity

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because… Continue reading »
by Kelly Liyakasa // February 26th, 2018 //
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Refinery29’s Converge Moves Branded Content Farther Down The Purchase Funnel

As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for their brands. They want to prove that content can create not just awareness, but also purchase consideration and sales. To help marketers achieve those objectives, Refinery29 rolled out a product Monday dubbed Converge to connect… Continue reading »
by Sarah Sluis // July 31st, 2017 //
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Refinery29: ‘We Let Our Audience Guide Us’

One of Piera Gelardi’s personal mottos: “Friction creates sparks.” As executive creative director and co-founder of Refinery29, Gelardi is constantly working to balance quality with quantity and achieve scale while staying true to Refinery29’s roots as a “mission-driven publisher for millennial women.” “There was a point when I was scared to grow because I thought… Continue reading »
by Allison Schiff // December 21st, 2016 //
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As It Resists Programmatic, Refinery29 Banks On Its Relevance With Millennial Women

For Refinery29, the decade-old digital publisher, there’s no better time to be in the business. “We’ve seen the media world go through a lot of cycles, and this most recent one is the most exciting one for us,” said Justin Stefano, co-founder and CEO of Refinery29. “As confusing as it might be in certain ways,… Continue reading »
by Sarah Sluis // March 30th, 2016 //
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Refinery29 Finds Subtitles Drive Video Completions On Facebook, But Trailers Get Views

There are two ingredients in Refinery29’s recipe for success with Facebook video: subtitles and trailers. The digital fashion and lifestyle publisher made the discovery with native ad platform Adaptly while studying how to make long-form and autoplay video content resonate with audiences on Facebook. Refinery29 focused on Facebook video since the social platform is a solid source… Continue reading »
by Kelly Liyakasa // November 17th, 2015 //
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