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»StackAdapt

Oracle’s Moat Launches Outcomes API For CPG Sales, With StackAdapt As Initial DSP Partner

The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced its first DSP integration with StackAdapt on Thursday. The product is specific for CPG and retail vertical clients, with Moat licensing data from retail membership and loyalty programs to connect those customers to online identity… Continue reading »
by James Hercher // September 23rd, 2021 //
»
What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common?
Prog.IO Digital: Omnichannel Rising, Contextual 2.0 – And Pondering The Future Of Addressability

What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I can say is that we covered a lot of ground during Day Two of AdExchanger’s Programmatic.IO digital event on Wednesday. Read on for your recap. (And here’s what we got up to on Day One.)… Continue reading »
by Allison Schiff // October 8th, 2020 //
»
Avocarrot Takes A Bite Out Of Native Video

Video ad spend is on the rise. Video supply, on the other hand: not so much. “Right now, video is mostly launched either in a pre-roll environment or on a social network, so there’s no scalable way to buy other video formats across the web,” said Vitaly Pecherskiy, COO of native advertising DSP StackAdapt. For… Continue reading »
by Allison Schiff // February 18th, 2016 //
»
Pre-Roll Will Always Trump In-Feed Native Video

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vitaly Pecherskiy, co-founder and chief operating officer at StackAdapt Today’s online video advertising comes in all shapes and sizes, varying widely from platform to platform. But no matter how it’s packaged, one thing’s for… Continue reading »
by AdExchanger // October 26th, 2015 //
»
What’s Keeping Programmatic Native From Achieving Scale?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vitaly Pecherskiy, co-founder and chief operating officer at StackAdapt. I see a massive disconnect between the buzz surrounding programmatic native and the reality. In the past few years, we’ve seen… Continue reading »
by AdExchanger // February 20th, 2015 //
»
 

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