• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»StackAdapt

Prog.IO Digital: Omnichannel Rising, Contextual 2.0 – And Pondering The Future Of Addressability

What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I can say is that we covered a lot of ground during Day Two of AdExchanger’s Programmatic.IO digital event on Wednesday. Read on for your recap. (And here’s what we got up to on Day One.)... Continue reading »
by Allison Schiff // October 8th, 2020 //
»
Avocarrot Takes A Bite Out Of Native Video

Video ad spend is on the rise. Video supply, on the other hand: not so much. “Right now, video is mostly launched either in a pre-roll environment or on a social network, so there’s no scalable way to buy other video formats across the web,” said Vitaly Pecherskiy, COO of native advertising DSP StackAdapt. For... Continue reading »
by Allison Schiff // February 18th, 2016 //
»
Pre-Roll Will Always Trump In-Feed Native Video

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vitaly Pecherskiy, co-founder and chief operating officer at StackAdapt Today’s online video advertising comes in all shapes and sizes, varying widely from platform to platform. But no matter how it’s packaged, one thing’s for... Continue reading »
by AdExchanger // October 26th, 2015 //
»
What’s Keeping Programmatic Native From Achieving Scale?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vitaly Pecherskiy, co-founder and chief operating officer at StackAdapt. I see a massive disconnect between the buzz surrounding programmatic native and the reality. In the past few years, we’ve seen... Continue reading »
by AdExchanger // February 20th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • Data Clean Rooms Will Play A Key Role In A Cookieless World
  • Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec
  • IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved