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»hubspot

Is This The End For Open Bidding?; B2B Software Co’s Are Getting Into News And Video

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoop Deduped Open Bidding, Google’s alternative to header bidding that maintains its high take rate, has been in the hot seat since last year, after a state-led antitrust suit revealed the lengths to which Google went to stymie header-bidding adoption.  The Trade Desk cranked… Continue reading »
by AdExchanger // June 7th, 2022 //
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HubSpot Makes Public Entrance, Strengthens Marketing ‘ROI’ Pitch

HubSpot, an independent, Boston-based tech company that built one of the first all-inclusive marketing and sales platforms (at least for the mid-market), began its first day of trading Thursday on the New York Stock Exchange, its share price rising to $33 in early trading. HubSpot – or HUBS, per its new ticker – was valued at close to $759… Continue reading »
by Kelly Liyakasa // October 9th, 2014 //
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Quote: Think Like A Media Company

“The key thing to realize is that you don’t find customers anymore. They find you. To make that happen more often, you need to think like a media company and produce the content that people want to consume. We get about 10,000 leads a month from our blog and 30% of those leads came from… Continue reading »
by Judith Aquino // April 10th, 2013 //
»
State Of HubSpot: CEO Halligan Eyes The Marketing OS With His Company’s Platform

Brian Halligan is CEO of HubSpot, a marketing software company. His company has grown from generating leads exclusively for small business to embracing the same opportunity for mid-size companies. Halligan discussed his company’s quest to create a marketing OS as well as recent company developments with AdExchanger. Click below or scroll for more: Positioning and… Continue reading »
by AdExchanger // May 9th, 2012 //
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New HubSpot Chief Product Officer David Cancel Discusses The Opportunity Ahead And Performable

Last Thursday, marketing software company HubSpot acquired Performable. Read the coverage. As a result of the transaction, Performable CEO David Cancel has become Chief Product Officer of HubSpot. He spoke to AdExchanger.com about his new role and the implications of the deal. AdExchanger.com: Generally speaking, why did this feel like the right time to look… Continue reading »
by AdExchanger // June 21st, 2011 //
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Acquisition Thursday: HubSpot Buys Marketing Software Company Performable

According to a release, David Cancel’s Performable (AdExchanger.com Q&A from Sept. 2010) has been purchased by HubSpot (AdExchanger.com Q&A from August ’09). Read the release. David Cancel is the original creator of Ghostery (the Firefox plug-in which tracks cookies and was sold to Evidon in early 2010) and a former member of the Lookery team… Continue reading »
by AdExchanger // June 16th, 2011 //
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HubSpot CEO Halligan Says SMB’s Need Scalable, Efficient Marketing Strategy; Display Shouldn’t Be The Focus

Brian Halligan is CEO of HubSpot, a social marketing optimization company. AdExchanger.com: What are the special concerns that the SMB has when it comes to online marketing that HubSpot solves? BH: SMBs have myriad specific concerns that can be summarized in two general concerns: First, expertise. They know they need to get involved in inbound… Continue reading »
by AdExchanger // August 7th, 2009 //
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