»hubspot

HubSpot Makes Public Entrance, Strengthens Marketing 'ROI' Pitch

HubSpot, an independent, Boston-based tech company that built one of the first all-inclusive marketing and sales platforms (at least for the mid-market), began its first day of trading Thursday on the New York Stock Exchange, its share price rising to $33 in early trading. HubSpot – or HUBS, per its new ticker – was valued at close to $759... Continue reading »

by Kelly Liyakasa // October 9th, 2014 //

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Quote: Think Like A Media Company

"The key thing to realize is that you don’t find customers anymore. They find you. To make that happen more often, you need to think like a media company and produce the content that people want to consume. We get about 10,000 leads a month from our blog and 30% of those leads came from... Continue reading »

by Judith Aquino // April 10th, 2013 //

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State Of HubSpot: CEO Halligan Eyes The Marketing OS With His Company's Platform

Brian Halligan is CEO of HubSpot, a marketing software company. His company has grown from generating leads exclusively for small business to embracing the same opportunity for mid-size companies. Halligan discussed his company's quest to create a marketing OS as well as recent company developments with AdExchanger. Click below or scroll for more: Positioning and... Continue reading »

by AdExchanger // May 9th, 2012 //

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New HubSpot Chief Product Officer David Cancel Discusses The Opportunity Ahead And Performable

Last Thursday, marketing software company HubSpot acquired Performable. Read the coverage. As a result of the transaction, Performable CEO David Cancel has become Chief Product Officer of HubSpot. He spoke to AdExchanger.com about his new role and the implications of the deal. AdExchanger.com: Generally speaking, why did this feel like the right time to look... Continue reading »

by AdExchanger // June 21st, 2011 //

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Acquisition Thursday: HubSpot Buys Marketing Software Company Performable

According to a release, David Cancel's Performable (AdExchanger.com Q&A from Sept. 2010) has been purchased by HubSpot (AdExchanger.com Q&A from August '09). Read the release. David Cancel is the original creator of Ghostery (the Firefox plug-in which tracks cookies and was sold to Evidon in early 2010) and a former member of the Lookery team... Continue reading »

by AdExchanger // June 16th, 2011 //

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HubSpot CEO Halligan Says SMB's Need Scalable, Efficient Marketing Strategy; Display Shouldn't Be The Focus

Brian Halligan is CEO of HubSpot, a social marketing optimization company. AdExchanger.com: What are the special concerns that the SMB has when it comes to online marketing that HubSpot solves? BH: SMBs have myriad specific concerns that can be summarized in two general concerns: First, expertise. They know they need to get involved in inbound... Continue reading »

by AdExchanger // August 7th, 2009 //

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