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»Dreamforce

The Big Story: Dream A Little (Bid) Stream

Programmatic auction dynamics can be arcane, even for the most technical among us. Google has Open Bidding (nee Exchange Bidding), Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both, not to mention a host of other wrappers on the scene. But what do buyers, exchanges and publishers have to say – and, more... Continue reading »
by Allison Schiff // November 21st, 2019 //
»
The Big Story: Fall Into Festival Season

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Two big tech and media players held their extravaganzas this week. The Relevance Conference in Santa Barbara was a coming-out party for Xandr –... Continue reading »
by Ryan Joe // September 27th, 2018 //
»
Salesforce And Google To Integrate Analytics 360 With Marketing And Sales Clouds

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read the Google blog post. The integration of 360 and Salesforce’s Marketing and Sales clouds will be available in the first half of 2018 at no... Continue reading »
by Tilde Herrera // November 6th, 2017 //
»
Salesforce Preaches The Power Of The Krux

The Marketing Cloud keynote address at Dreamforce included a phrase never before uttered publicly by a Salesforce exec: “You can’t be a marketing cloud without a DMP.” That was SVP and chief product officer Bryan Wade, speaking to around 3,200 Marketing Cloud partners and clients about Salesforce’s intent to acquire Krux. “Think of us as... Continue reading »
by Ryan Joe // October 7th, 2016 //
»
What Would Salesforce Get If It Bought Twitter?

Forget ecom platform Demandware and data management platform Krux. Investors only want to know why in the world Salesforce CEO Marc Benioff has any interest in Twitter. The pounding Salesforce’s stock has taken since Benioff expressed interest certainly reflects their skepticism. So while the little blue bird hasn’t been an explicit presence in this year’s annual... Continue reading »
by Ryan Joe // October 6th, 2016 //
»
How Farmers Insurance CMO And CIO Helped Rebuild For The Digital World

Change isn’t easy. Just ask Farmers Insurance Group CMO Michael Linton and CIO Ron Guerrier. About three or four years ago, the company had a dismal digital presence. Its Net Promoter Score, which ranks customer loyalty from -100 to 100, was in the gutter at -30 and its website bounce rate was about 40%. “Our... Continue reading »
by Ryan Joe // October 5th, 2016 //
»
Dreamforce: Taking Stock Of Salesforce’s Integration Into Ad Tech

The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle hooked up. And of course, Salesforce is concluding its annual Dreamforce blowout, where Scott McCorkle, CEO of its Marketing Cloud, laid out to AdExchanger how the CRM giant thinks about ad tech.... Continue reading »
by Ryan Joe // September 18th, 2015 //
»
Dreamforce: General Motors Wants To Drive Media Buyers To OnStar

At Salesforce’s annual Dreamforce celebration, Rick Ruskin, who heads marketing and product management for General Motors’ OnStar service, sits in a parked Buick that's serving as a makeshift conference room. He points to his phone, where there are offers from Best Buy and Audiobooks.com. “These two spots here are like Google AdWords, where people are... Continue reading »
by Ryan Joe // September 17th, 2015 //
»
Dreamforce: With Eye On The Internet Of Things, Salesforce Unveils Beta IoT Cloud

The technological problem with the Internet of Things (IoT) is that various connected devices, household appliances and vehicles all have different operating systems with different communication or data collection methods. This means they can’t talk to each other because they don’t speak the same language. “Information isn't valuable without an infrastructure to make it actionable... Continue reading »
by Ryan Joe // September 15th, 2015 //
»
Marketing Automation For Mobile Apps: Salesforce.com’s Next Main Squeeze

Besides its analytics announcement, Salesforce.com turned up the volume on mobility and its future in the wearables market during the Dreamforce conference. As if on cue, rapper Will.i.am paraded onstage Wednesday evening with a group of engineers where he revealed “PULS,” a smart wrist band he developed via fashion and technology firm i.am+, a business... Continue reading »
by Kelly Liyakasa // October 16th, 2014 //
»
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