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»covid

Programmatic Will Drive The Travel Recovery, With Justin Scarborough

Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like... Continue reading »
by Zach Rodgers // August 2nd, 2021 //
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WarnerMedia Release 'WW84' Streaming Figs; DTCs Partner With Walmart

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Streaming Wonder Like the summer, the holiday season has become a time for Hollywood blockbuster releases. Except this year, it’s due to the fact that … you know … films originally allotted for theatrical distribution are also being streamed. The two biggest examples... Continue reading »
by AdExchanger // January 4th, 2021 //
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Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic

The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of... Continue reading »
by Ryan Joe // December 23rd, 2020 //
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