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»Travel Marketing

Travel Ad Platform Sojern Flies High With $120 Million In Fresh Funding

Sojern is hopping a flight to funding town. The 10-year-old travel-focused ad tech company announced a monster $120 million financing round, technically a Series D, on Tuesday led by TCV partners, a growth equity firm that has also invested in Airbnb, Expedia, ExactTarget, AppNexus and Netflix. This is Sojern’s first raise since its $10 million... Continue reading »
by Allison Schiff // November 13th, 2018 //
»
Marriott Brings Customer Hospitality To Inhospitable Digital Media

Marriott is reshaping its marketing strategy around a customer identity graph called Flywheel the hotel chain developed to turn its segmented customer funnel into a single pipeline. Marriott began working on Flywheel last year to map its 100-million member loyalty program to Facebook audiences and targeting signals, like travel searches or when people are in... Continue reading »
by James Hercher // October 19th, 2017 //
»
This Penn. Tourism Board Is Getting Smart About Digital Measurement

Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across northeastern Pennsylvania and represents a consortium of hotels, restaurants and activity providers, which makes it difficult to gather real-time metrics on visitation. “Someone might click on an ad and visit our website,... Continue reading »
by Allison Schiff // April 28th, 2017 //
»
Fairmont Tests Facebook Travel Ads – And Is Hungry For More

Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as a source of online check-ins, reviews and customer service responses, but “the next step was taking it to advertising,” said Chris Georgas, digital marketing manager for Fairmont Hotels. After debuting its Dynamic... Continue reading »
by James Hercher // March 7th, 2017 //
»
Button Raises $20 Million To Create More Mobile Commerce Inventory

The mobile monetization firm Button announced Wednesday it had raised a $20 million Series B round, led by Norwest Venture Partners. The investment, which brings Button’s total funding to $36.5 million, will go largely toward expanding Button’s headcount as the startup looks to tack on new products in fledgling verticals like travel booking and media... Continue reading »
by James Hercher // January 25th, 2017 //
»

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