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»Travel Marketing

Mobile Performance Data Helps Travel Booking Service Klook Go Big On Affiliate

Affiliate marketing is one of the top sources of revenue for online travel and activities booking platform Klook, in good times and … not such good times. It’s been dark days for travel marketers during the health crisis. Delta, for example, recently told investors it expects revenue to decline 90% in the second quarter. But... Continue reading »
by Allison Schiff // May 12th, 2020 //
»
Travel Ad Platform Sojern Flies High With $120 Million In Fresh Funding

Sojern is hopping a flight to funding town. The 10-year-old travel-focused ad tech company announced a monster $120 million financing round, technically a Series D, on Tuesday led by TCV partners, a growth equity firm that has also invested in Airbnb, Expedia, ExactTarget, AppNexus and Netflix. This is Sojern’s first raise since its $10 million... Continue reading »
by Allison Schiff // November 13th, 2018 //
»
Marriott Brings Customer Hospitality To Inhospitable Digital Media

Marriott is reshaping its marketing strategy around a customer identity graph called Flywheel the hotel chain developed to turn its segmented customer funnel into a single pipeline. Marriott began working on Flywheel last year to map its 100-million member loyalty program to Facebook audiences and targeting signals, like travel searches or when people are in... Continue reading »
by James Hercher // October 19th, 2017 //
»
This Penn. Tourism Board Is Getting Smart About Digital Measurement

Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across northeastern Pennsylvania and represents a consortium of hotels, restaurants and activity providers, which makes it difficult to gather real-time metrics on visitation. “Someone might click on an ad and visit our website,... Continue reading »
by Allison Schiff // April 28th, 2017 //
»
Fairmont Tests Facebook Travel Ads – And Is Hungry For More

Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as a source of online check-ins, reviews and customer service responses, but “the next step was taking it to advertising,” said Chris Georgas, digital marketing manager for Fairmont Hotels. After debuting its Dynamic... Continue reading »
by James Hercher // March 7th, 2017 //
»
Button Raises $20 Million To Create More Mobile Commerce Inventory

The mobile monetization firm Button announced Wednesday it had raised a $20 million Series B round, led by Norwest Venture Partners. The investment, which brings Button’s total funding to $36.5 million, will go largely toward expanding Button’s headcount as the startup looks to tack on new products in fledgling verticals like travel booking and media... Continue reading »
by James Hercher // January 25th, 2017 //
»

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