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»Wyndham

Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic

The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of... Continue reading »

by Ryan Joe // December 23rd, 2020 //
»
Travel Brands Look To Local And Regional Destinations With A Glimmer Of Hope

Anyone down for a road trip? Travel brands including Disney Resorts, Wyndham and Hilton are looking toward regional and local travel experiences as a way to generate some demand as the coronavirus plays out. “We’re retooling our approach to go-to-market … to be much more about local business and, in the beginning, drive to business,”... Continue reading »

by Alison Weissbrot // May 7th, 2020 //
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How Wyndham Personalizes Media And Creative

Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing at Wyndham Hotels & Resorts. “People travel for different reasons – family, business, leisure – and they have different needs,” she said. “Because these moments are relatable, we make sure that our media mix follows suit,... Continue reading »

by Allison Schiff // April 30th, 2019 //
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FTC Sets Ambitious Precedent On Cybersecurity Standards

Wyndham Hotels has lost a motion to dismiss an FTC case alleging the hotel chain exposed consumer personal data to potential theft. While the case, which will be sent back to a federal trial court following Monday’s ruling by a three-judge appeals panel, doesn’t directly affect advertisers, it affirms the FTC’s power to penalize companies... Continue reading »

by James Hercher // August 26th, 2015 //
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