MMA

Despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful holding pattern.

Performance marketing is more effective when it’s woven into a broader strategy that also includes branding efforts, according to Ally Financial CMO Andrea Brimmer.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong? Elon Musk was a splashy late get for the POSSIBLE marketing conference in Miami next week.   He’s a major draw, but he comes with risks, as some brand leaders are concerned about Musk’s participation, Semafor reports.  In previous […]

When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads based on served impressions. So that means the ad only counted after the ad server responded. But now, the IAB and MRC, in conjunction with the Mobile Marketing Association (MMA), want to change these standards, […]