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»multitouch attribution

Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday. The change will mean that, going forward, the default attribution method for any conversion touchpoint – a new product... Continue reading »
by James Hercher // September 27th, 2021 //
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VideoAmp Takes Over Conversion Logic, Last Of The Indie MTA Vendors

VideoAmp has acquired Conversion Logic, the multitouch attribution provider, the company said Tuesday. Conversion Logic’s chief client officer, JP Pereira, will also join VideoAmp as SVP of marketing science. Terms of the deal were not disclosed. And Pereira is one of only “a few key individuals” from Conversion Logic who will go to the video... Continue reading »
by James Hercher // March 17th, 2020 //
»
Cross-Channel Attribution: A Bad Idea That Gets Worse With Time

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kevin Hill, founder and CEO at VuPulse. Sure, I’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and... Continue reading »
by AdExchanger // October 1st, 2019 //
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