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»multitouch attribution

Cross-Channel Attribution: A Bad Idea That Gets Worse With Time

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kevin Hill, founder and CEO at VuPulse. Sure, I’d love to be able to tell you that attribution has been solved and all your marketing and ROI worries are done and... Continue reading »
by AdExchanger // October 1st, 2019 //
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