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»martin kihn

Google Chrome: The Next Chapter Has Yet To Be Written

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud. Martin will present “The Cookieless Web And The Future Of The DMP” at AdExchanger’s Industry Preview conference, being held... Continue reading »
by AdExchanger // January 27th, 2020 //
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Ad Tech Needs A Shared ID Solution ASAP

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, an independent analyst. Marketers of the world, unite your identity graphs! You have nothing to lose but your fear. As the triopoly marches on, the rest of us... Continue reading »
by AdExchanger // September 4th, 2018 //
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Did Google Just Kill Independent Attribution?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a muted squib released last week, Google signaled it would no longer include user IDs with log files from its industry-leading ad server.... Continue reading »
by AdExchanger // May 7th, 2018 //
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‘Advertising Wins Elections’ And Other Myths

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. People who believe Cambridge Analytica put our president in office aren't thinking very hard. We know how advertising works: It hardly works at... Continue reading »
by AdExchanger // April 4th, 2018 //
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The Marketing Clouds Are Growing Apart

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. We've looked at marketing clouds from both sides now, up and down – and still, somehow, it's their illusions that we recall. Do... Continue reading »
by AdExchanger // September 20th, 2017 //
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Are Algorithms Ruining Marketing?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalized experiences in display and... Continue reading »
by AdExchanger // April 27th, 2017 //
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The Rise (And Fall?) Of The Brand-gorithm

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm... Continue reading »
by AdExchanger // February 21st, 2017 //
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The Marriage Is Off Between Ad Tech And Mar Tech

 Martin Kihn, Research VP at Gartner, will speak about the state of mar tech and ad tech at Programmatic IO on April 5 in San Francisco. Ad tech and mar tech may not converge after all. Two years ago, Gartner analyst Marty Kihn predicted that owned media (mar tech) and paid media (ad tech) technologies would come... Continue reading »
by Sarah Sluis // February 13th, 2017 //
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What Is The ‘Holy Grail’ Of Marketing?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. "You would think that the digital advertising industry has found religion given all the talk about the legendary 'holy grail' these days." So... Continue reading »
by AdExchanger // October 11th, 2016 //
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Is Accurate Attribution Even Possible?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. A few years ago, a pair of researchers from Google and Microsoft named Randall Lewis and Justin Rao circulated a depressing paper called... Continue reading »
by AdExchanger // June 22nd, 2016 //
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