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»Kristi Argyilan

Big Test For TV And Radio Automation, As IPG Preps New Pipes For Broadcast Buys

Interpublic Group is making good on recent pledge to automate 50% of its cross-channel buying activity by 2016. The holding company’s Mediabrands division has signed up a group of broadcast partners to install an automated media buying system that will span TV, radio, and digital out-of-home ads. The list of the IPG Mediabrands’ initial partners… Continue reading »
by Zach Rodgers // August 20th, 2013 //
»
Agencies, Marketers Look To ‘Preferred Relationships’ For Programmatic Video

In a sign that programmatic video buying is becoming more essential, IPG’s Magna Global has chosen video ad marketplace operator Adap.tv as its preferred partner. The deal comes a day after cereal marketer Kellogg turned to BrightRoll to help spearhead its programmatic video plans. Magna, which is the research and buying arm for the IPG… Continue reading »
by David Kaplan // August 16th, 2013 //
»
 

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