• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Kristi Argyilan

Big Test For TV And Radio Automation, As IPG Preps New Pipes For Broadcast Buys

Interpublic Group is making good on recent pledge to automate 50% of its cross-channel buying activity by 2016. The holding company's Mediabrands division has signed up a group of broadcast partners to install an automated media buying system that will span TV, radio, and digital out-of-home ads. The list of the IPG Mediabrands' initial partners... Continue reading »
by Zach Rodgers // August 20th, 2013 //
»
Agencies, Marketers Look To 'Preferred Relationships' For Programmatic Video

In a sign that programmatic video buying is becoming more essential, IPG's Magna Global has chosen video ad marketplace operator Adap.tv as its preferred partner. The deal comes a day after cereal marketer Kellogg turned to BrightRoll to help spearhead its programmatic video plans. Magna, which is the research and buying arm for the IPG... Continue reading »
by David Kaplan // August 16th, 2013 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation
  • Social Distancing With Friends: Criteo CEO Megan Clarken
  • Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?
  • One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
  • Coronavirus Is Accelerating Pluto TV’s Already Massive Growth
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved