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»ana milicevic

The Big Story: In Other News

In these uncertain times … Sorry, scratch that and let’s start again. With the ongoing pandemic, the third-party cookie debate and Apple’s IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world right now. And this week on The Big Story we dig into them... Continue reading »
by Allison Schiff // September 24th, 2020 //
»
Steal This Idea: 7 Ad Tech Founders Share What Business They’d Start Today If They Could

Ad tech founders know how to spot a trend when they see one, but there are always the ideas that got away, or the startup inspiration that sparks from a current event or a chance encounter. Today, some founding industry vets have moved on and are applying their expertise chops to brand-new industries. Post-AppNexus, Brian... Continue reading »
by Allison Schiff // June 12th, 2020 //
»
So You Want To Hire A Product Manager?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ana Milicevic, co-founder and principal at Sparrow Advisers. The product management discipline owes its roots to marketing: To justify new headcount, Neil H. McElroy, a Procter & Gamble junior account... Continue reading »
by AdExchanger // May 30th, 2019 //
»
Google Aligns With Consultants On Cloud As Marketing Converges With The Enterprise

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google expanded their relationship at Google’s Next conference in April. The companies have a goal of driving billions of dollars of business to each other per year, said Tom Galizia,... Continue reading »
by Alison Weissbrot // May 20th, 2019 //
»
Podcast: Data Management Without Failure

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. “Data management is a well-established discipline everywhere except marketing.” Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right. Ana Milicevic was VP of product at Demdex, a first-wave DMP that Adobe acquired... Continue reading »
by Zach Rodgers // December 18th, 2018 //
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