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»Fatherly

Fatherly CEO On How To Raise A New Kind Of Publisher

Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned a branded content-focused publication, with maybe a sideline of commerce via product licensing (not the JackThreads variety). Programmatic was out as an option. “We are at a place where audience doesn’t grow at a pace... Continue reading »

by Sarah Sluis // June 27th, 2018 //
»
Whether It’s Sponsored Or Produced In-House, Fatherly Bets On Quality Content

Fatherly co-founder Michael Rothman hopes that when the typical Thrillist reader grows up and has a baby, he will start reading Fatherly. Rothman, an early employee at Thrillist who worked there until 2012, realized that many in the site’s target audience were growing up and having kids. But content for those dads – funny, a... Continue reading »

by Sarah Sluis // February 11th, 2016 //
»
 

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