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»Omer Kaplan

Will Cost Per Engagement Become The Go-To Metric For In-App Advertising?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Omer Kaplan, co-founder and CMO at ironSource. Performance advertisers looking to acquire users for their apps traditionally considered cost per install (CPI) their key metric. But as both brand and performance... Continue reading »

by AdExchanger // March 2nd, 2016 //
»
CAST Refashions Ad Network Into Native Ad Platform As Alternative To Programmatic

In a sense, there’s nothing really new about “native advertising.” Advertorials have been around in some form since modern periodicals first began appearing over a century ago. And now, with Facebook and Twitter inserting “promotions” that are sometimes hard to distinguish from regular user posts, more traditional publishers are giving thought to going beyond sponsored posts... Continue reading »

by David Kaplan // December 10th, 2012 //
»
 

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