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»ad tech consolidation

LUMA: Ad Tech M&A Was Up Across The Board In 2019

Ad tech had a stellar 2019. You heard that right. The year started slow for ad tech M&A, but merger activity gained steam and the fourth quarter was one of the most active in recent memory, according to a Q4 market report released Tuesday from investment bank LUMA Partners. The number of scaled deals worth... Continue reading »
by Allison Schiff // January 8th, 2020 //
»
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the next 10 years will likely bring a slowdown due to market maturation and data regulations, it’s indisputable that programmatic buying and the rise of ad... Continue reading »
by Allison Schiff // December 26th, 2019 //
»
MediaMath Has $180 Million To Spend On Acquisitions – So What’s Next?

MediaMath is flush with cash and ready to ignite consolidation in ad tech. Thanks to a $225 million investment by private equity firm Searchlight on Tuesday, MediaMath will end up with a $180 million cash infusion to spend on acquisitions and building new products. MediaMath, whose flagship product is a DSP/DMP, used $45 million of... Continue reading »
by Sarah Sluis // July 11th, 2018 //
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