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»ad tech consolidation

As Ad Tech Consolidates, Publishers Need To Tread Carefully

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jayson Dubin, CEO at Playwire.  Remember ad exchanges? They used to be a regular feature of the ad tech landscape. Now? You can hardly find a stand-alone ad exchange. That’s because other ad tech… Continue reading »

by AdExchanger Guest Columnist // July 1st, 2022 //
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In Gaming And Ad Tech, Not All Consolidation Is Created Equal

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Itai Cohen, who leads marketing and corporate strategy at Digital Turbine.  Consolidation is a sign of health – a necessary part of a maturing industry’s life cycle.  The mobile gaming and ad tech ecosystems, for… Continue reading »

by AdExchanger Guest Columnist // March 2nd, 2022 //
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Jim Lawson, CEO, AdTheorent
Why Newly Public DSP AdTheorent Isn’t Worried About Market Frothiness

Special purpose acquisition companies have fallen out of favor. But demand-side platform AdTheorent, which went public via SPAC late last year, has no regrets about the route it took to IPO. Being part of a SPAC is “a temporary status, a means to an end,” said AdTheorent CEO Jim Lawson. “And that end is becoming… Continue reading »

by Allison Schiff // February 9th, 2022 //
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Sameer Sondhi, Co-CEO, Verve Group
Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sameer Sondhi, Co-CEO at Verve Group. Even if the world hadn’t hit a large reset button due to a pandemic, programmatic advertising in 2022 would still look vastly different than… Continue reading »

by AdExchanger Guest Columnist // January 18th, 2022 //
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Comic: Apple Who?
CTV And Mobile App Growth Are Behind 2021’s Sizzling Slate Of M&A

2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year was wall-to-wall consolidation across the media and marketing technology sectors. Total deal-making activity in 2021 was up more than 82% year over year, according to LUMA’s 2021 market report released last week. And you can… Continue reading »

by Allison Schiff // January 10th, 2022 //
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Mobile demand-side platform Jampp was acquired by Affle, a mobile marketing company with a presence in India and Singapore.
Affle Buys Mobile DSP Jampp As Market Volatility Spurs Even More Mobile Ad Tech M&A

Mobile demand-side platform Jampp was acquired by Affle on Wednesday. It’s a mobile marketing company with a presence in India and Singapore. There’s nothing like a little uncertainty (ahem, Apple) to spark M&A. The mobile advertising industry has been experiencing a massive wave of consolidation in the wake of privacy-related platform changes. Since February, AppLovin… Continue reading »

by Allison Schiff // June 10th, 2021 //
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There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter.
Mobile Mania: Digital Turbine To Buy Fyber For $600M, IronSource To IPO Via SPAC, TikTok Drops $4B On A Game Studio

It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter. Content discovery provider Digital Turbine is acquiring app monetization company Fyber for $600 million in cash and stock – less than a month after spending $400 million to… Continue reading »

by Allison Schiff // March 22nd, 2021 //
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District M And Sharethrough Merge To Form Single Exchange

District M and Sharethrough will merge to form a single exchange covering native, display, mobile, instream and video. Their combined scale serves a dual purpose. First, it puts them in a better position with buyers, who are working with fewer, but larger exchanges. Second, the two companies will double their revenue, putting them in a… Continue reading »

by Sarah Sluis // February 9th, 2021 //
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AppLovin’s recent acquisition of mobile attribution provider Adjust for $1 billion is evidence that M&A doesn’t necessarily decline in times of uncertainty.
Massive Changes In The Mobile App Ecosystem Will Mean More – Not Less – Consolidation

AppLovin’s recent acquisition of mobile attribution provider Adjust for $1 billion is evidence that M&A doesn’t necessarily decline in times of uncertainty. The mobile advertising ecosystem may be in a holding pattern waiting for Apple to release its AppTrackingTransparency (ATT) framework, which should finally happen by March or early April. But the fact that Apple’s… Continue reading »

by Allison Schiff // February 5th, 2021 //
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Overall M&A activity was down 30% year over year in Q2 2020, but if Q4 was any indication, momentum will continue to pick up in 2021 and then some.
LUMA: The Top 4 Takeaways On Dealmaking In 2020 And What To Expect In The Year To Come

Here’s 2020 in a nutshell from the investment banker’s point of view: “Turmoil caused acceleration and unexpected change, and it was a breeding ground for opportunity,” says Conor McKenna, a VP at LUMA Partners. After stalling to near zero during the first three months of the pandemic, conversations and negotiations started to pick up again… Continue reading »

by Allison Schiff // January 12th, 2021 //
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