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To Thrive In Programmatic's 3rd Epoch, We Must Rethink Partners And The Tech Layer

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. If you want to make an ad tech professional laugh, ask them about the resilience of advertising networks. While some may openly joke... Continue reading »
by AdExchanger // March 10th, 2020 //
»
So You Want To Hire A Product Manager?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ana Milicevic, co-founder and principal at Sparrow Advisers. The product management discipline owes its roots to marketing: To justify new headcount, Neil H. McElroy, a Procter & Gamble junior account... Continue reading »
by AdExchanger // May 30th, 2019 //
»
 

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