• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Subscribe
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»Alessandro De Zanche

Alessandro De Zanche headshot
The Funnel Of Trust Is The Best Path To Media Monetization

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a bifurcation in the road ahead is... Continue reading »
by AdExchanger // September 25th, 2020 //
»
Alessandro De Zanche headshot
To Win Back The Audience, Digital Advertising Must Return To Innovation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. From the consumer’s point of view, advertising hasn’t evolved. Digital ads mimic print’s design as simply a space on a page. And video ads take... Continue reading »
by AdExchanger // August 14th, 2020 //
»
Alessandro De Zanche headshot
Media Owners Need A New And Powerful Narrative To Attract Ad Spend

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and Facebook? Today... Continue reading »
by AdExchanger // July 10th, 2020 //
»
As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising. A lack of diversity in experience, backgrounds and... Continue reading »
by AdExchanger // June 24th, 2020 //
»
What The ISBA Report Is Really Telling Us

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of British Advertisers (ISBA) triggers a feeling of déjà vu. The report found that... Continue reading »
by AdExchanger // May 15th, 2020 //
»
Alessandro De Zanche headshot
Rethinking Sports Through The Lens Of Media, Data And Fans

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19, with some events... Continue reading »
by AdExchanger // April 24th, 2020 //
»
Alessandro De Zanche headshot
Short-Termism Can Do Great Damage During A Pandemic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it's a humankind issue. Humanity, locked down in... Continue reading »
by AdExchanger // March 27th, 2020 //
»
Alessandro De Zanche headshot
Media, Not Ad Slots, Is The Product

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some... Continue reading »
by AdExchanger // February 28th, 2020 //
»
For Media Companies, 2020 Will Be Determined By The Choices They Make Now

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense... Continue reading »
by AdExchanger // December 31st, 2019 //
»
Consent, Not Data, Is The New Oil

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet. How will privacy trends... Continue reading »
by AdExchanger // November 20th, 2019 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Reddit Rolls Out 3 Flavors Of Brand Safety Inventory Controls
  • First- and Third-Party Data Lexicons Complicated The Evolution Of Data. Here’s How We Fix It.
  • We Can’t Let The Open Web Become A ‘Tragedy Of The Commons’
  • How To Own Data And Measure Performance In A Cookieless World 
  • Salesforce’s CDP Will Be Ready For Prime Time In October
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved