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»Alessandro De Zanche

Alessandro De Zanche headshot
A Joycean Stream Of Consciousness On Apple’s ATT

"The Sell Sider" is written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Like an oil corporation opposing the rise of renewables or a tobacco company lobbying for its own cause, a reactionary wing of digital advertising is struggling to accept the... Continue reading »
by AdExchanger Guest Columnist // May 7th, 2021 //
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Alessandro De Zanche
Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The most serious threat to publishers’ business models is coming from within. I’m talking about email-based universal IDs. In the last couple of years, media... Continue reading »
by AdExchanger Guest Columnist // April 13th, 2021 //
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Alessandro De Zanche headshot
Embracing Anonymity Is The Most Effective And Safest Path To Identity

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the ability to... Continue reading »
by AdExchanger // February 3rd, 2021 //
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Alessandro De Zanche headshot
Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Are we witnessing a renaissance in media owners’ data and audience strategies? It feels like yesterday when many media brands believed having a data strategy meant... Continue reading »
by AdExchanger // December 4th, 2020 //
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Alessandro De Zanche headshot
For Media Owners, A Single Customer View Starts In The Boardroom

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models built on audience, data and... Continue reading »
by AdExchanger // October 30th, 2020 //
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Alessandro De Zanche headshot
The Funnel Of Trust Is The Best Path To Media Monetization

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a bifurcation in the road ahead is... Continue reading »
by AdExchanger // September 25th, 2020 //
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Alessandro De Zanche headshot
To Win Back The Audience, Digital Advertising Must Return To Innovation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. From the consumer’s point of view, advertising hasn’t evolved. Digital ads mimic print’s design as simply a space on a page. And video ads take... Continue reading »
by AdExchanger // August 14th, 2020 //
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Alessandro De Zanche headshot
Media Owners Need A New And Powerful Narrative To Attract Ad Spend

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and Facebook? Today... Continue reading »
by AdExchanger // July 10th, 2020 //
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As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising. A lack of diversity in experience, backgrounds and... Continue reading »
by AdExchanger // June 24th, 2020 //
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What The ISBA Report Is Really Telling Us

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of British Advertisers (ISBA) triggers a feeling of déjà vu. The report found that... Continue reading »
by AdExchanger // May 15th, 2020 //
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