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»Alessandro De Zanche

What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public

The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom… Continue reading »
by Anthony Vargas // June 10th, 2022 //
»
Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant.  The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models. While it was Netflix… Continue reading »
by AdExchanger Guest Columnist // May 5th, 2022 //
»
Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Over the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the wrong metrics, favoring quantity over quality… Continue reading »
by AdExchanger Guest Columnist // March 16th, 2022 //
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The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?

Google: can’t live with it and … can’t live with it. Late last week, a federal judge in New York unsealed previously redacted portions of an amended antitrust lawsuit filed by state regulators led by Texas Attorney General Ken Paxton poking into Google’s allegedly monopolistic ad practices. Specifically, the suit lays bare the inner workings… Continue reading »
by Allison Schiff // January 19th, 2022 //
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Alessandro De Zanche headshot
Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Media owners today risk losing control of one of their most precious assets. The parasitic nature of certain ad tech is back, as some players… Continue reading »
by AdExchanger Guest Columnist // January 12th, 2022 //
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Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and… Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The… Continue reading »
by Anthony Vargas // December 15th, 2021 //
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Alessandro De Zanche headshot
Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro de Zanche, an audience and data strategy consultant. Ad tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior? Let’s backtrack.… Continue reading »
by AdExchanger Guest Columnist // November 19th, 2021 //
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The “Cookie Pop-Up” Is Not The Real Issue Of GDPR

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Progress is not a straight line or a smooth path, as many in history have reminded us.  It seems to be the case for data… Continue reading »
by AdExchanger // October 29th, 2021 //
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Alessandro De Zanche headshot
A Joycean Stream Of Consciousness On Apple’s ATT

“The Sell Sider” is written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Like an oil corporation opposing the rise of renewables or a tobacco company lobbying for its own cause, a reactionary wing of digital advertising is struggling to accept the… Continue reading »
by AdExchanger Guest Columnist // May 7th, 2021 //
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