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»Wendy’s

Wendy’s Taps Spotify Branded Moments To Catch You When You’re Hungry

Quick-serve restaurants don’t involve much purchase consideration. You’re either hungry for a burger, or you’re not. “For us, it’s about reaching the right person at the time they’re thinking about making a decision,” said Brandon Rhoten, VP, head of advertising, media and digital marketing at Wendy’s. That’s why, to draw attention to its Double Stack... Continue reading »

by Alison Weissbrot // January 3rd, 2017 //
»
Pinterest Adds Audience Targeting, CPA Model To Promoted Pins

Pinterest revealed Tuesday that marketers this summer will be able to target audiences, buy inventory on a cost-per-engagement (CPE) or cost-per-action (CPA) basis and run video units called Cinematic Pins. “These solutions map to any marketing objective,” said Tim Kendall, Pinterest’s GM of monetization. He described Pinterest’s ad solution set as “comprehensive” – a trait... Continue reading »

by Sarah Sluis // May 19th, 2015 //
»
 

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