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» Anthony Vargas

Anthony Vargas
Associate Editor

Anthony Vargas ( anthony@adexchnager.com ) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.

Contact Anthony

Articles by Anthony

IBM Watson Advertising And The 4A’s Investigate How AI Can Be Used To Address Bias In Advertising

AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s released findings from a six-month research project that used AI to analyze data from The Ad Council’s “It's Up to You” COVID-19 vaccine education campaign. The data set consisted of 10 million impressions and more... Continue reading »
by Anthony Vargas // January 19th, 2022 //
»
Leaf Group CEO Details Its Commerce-Focused Rebrand And Acquisition By Graham Holdings

"The Sell Sider" is a column written by the sell side of the digital media community. Ever since its rebrand in 2016, Leaf Group has been focused on – forgive the pun – turning over a new leaf. The formerly named Demand Media worked to overcome its reputation as a content farm that churned out... Continue reading »
by Anthony Vargas // January 19th, 2022 //
»
Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business

Since Newsweek revamped its digital business in 2019, the publication grew its readership to more than 100 million unique visitors a month and increased digital ad revenue by 166%. Newsweek CEO Dev Pragad attributes this growth to the implementation of an objectives and key results (OKR) framework that completely changed how the publication approached its... Continue reading »
by Anthony Vargas // January 14th, 2022 //
»
To Make Diversity Efforts Measurable, CreativeX Built Tech To Analyze Bias In Ad Creative

Many brands have made commitments to do better in how they portray BIPOC and women in their advertising messages. To equip advertisers with the technology they need to measure how often women and BIPOC are depicted in their ads, and in what context, the creative analytics company CreativeX collaborated with the Geena Davis Institute on... Continue reading »
by Anthony Vargas // January 13th, 2022 //
»
Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and... Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Comscore has acquired social media-focused audience intelligence platform Shareablee for $45 million.
Comscore Acquires Shareablee To Boost Its Social Media Measurement

Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on Friday that it has acquired social media-focused audience intelligence platform Shareablee for $45 million. “The reason we did the deal is that the customers in our digital business told us they want Comscore to do... Continue reading »
by Anthony Vargas // December 17th, 2021 //
»
GumGum Acquires Attention Measurement Platform Playground XYZ

Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount of... Continue reading »
by Anthony Vargas // December 16th, 2021 //
»
Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset.
Kinesso Expands Its Tech Chops With Kanvas Developer Toolset

Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset, the agency announced Thursday. The APIs offered through Kanvas unify the various software tools used to manage advertising campaigns. For example, an advertiser using the Trade Desk and IPG-owned Acxiom would be able to see insights from Acxiom audiences from within... Continue reading »
by Anthony Vargas // December 16th, 2021 //
»
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The... Continue reading »
by Anthony Vargas // December 15th, 2021 //
»
Future CRO Jason Webby On Selling A New Ad Unit, Ecommerce Growth And First-Party Data

Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday. Jason Webby, Future’s... Continue reading »
by Anthony Vargas // December 13th, 2021 //
»
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