• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Krishan Bhatia

NBCU Extends International Reach By Adding Sky Inventory To Its Ad Platform

NBCU said Monday it has added inventory from Sky to One Platform, its ad offering where brands can plan, buy, optimize and measure across all of the media company’s linear and digital inventory. Adding Sky’s inventory extends One Platform’s reach to half a million monthly viewers across 160 countries. Buyers can access Sky’s global IP... Continue reading »
by Alison Weissbrot // May 11th, 2020 //
»
How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics

By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through an internet connection, said its EVP of strategy and business operations, Krishan Bhatia. “We firmly believe that all content and associated advertising will be distributed over IP [internet protocol], over digital means, whether that’s to... Continue reading »
by Sarah Sluis // May 28th, 2019 //
»
OpenAP Plans Its Digital Ad Buying Platform, Without WarnerMedia

Keep calm and … develop automated systems for advanced TV ad buying? A question mark loomed over OpenAP when founding member WarnerMedia announced its sudden departure last week from the targeted TV advertising consortium it helped create in 2017. But the group’s remaining members – NBCU, Viacom and Fox – are forging ahead with the... Continue reading »
by Allison Schiff // April 26th, 2019 //
»
NBCU Wants To Learn From Sky: The US Is Behind On Addressable TV

NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope is to help global advertisers expand their reach to international markets across TV and digital. Audience Studio, NBCU’s data-driven media offering, is merging with Sky’s ad tech offering, AdSmart. The combined entity will be called... Continue reading »
by Allison Schiff // March 20th, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Claims FLoCs Can Be Nearly As Effective As Cookie-Based Ads
  • The Industry Reacts To Google’s Bold Claim That FLoCs Are 95% As Effective As Cookies
  • Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes
  • Devs Are So Behind On Post-IDFA Prep That This Mobile DSP Had To Create Its Own App To Test SKAdNetwork
  • Verizon Media Reports First YOY Growth In Q4 Since Yahoo Buy
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved