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»AdTheorent

For Brands, Now Is Not The Time For Social Distancing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Jim Lawson, CEO at AdTheorent. The coronavirus pandemic has required a general retreat from public life, isolating people from familiar routines and social contact with friends and colleagues. The headlines... Continue reading »
by AdExchanger // March 25th, 2020 //
»
Indochino And Daiya Foods Take A Hyperlocal Approach To Targeting

Can hyper-localized marketing really drive interaction and sales? For made-to-measure men's suit brand Indochino and healthy foods manufacturer Daiya Foods, the answer seems to be yes. Indochino gained fame as an online suit service, wherein consumers would send their measurements to Indochino via a web portal and have a custom suit made. But in recent... Continue reading »
by Kelly Liyakasa // March 7th, 2018 //
»
As Deep Linking Proliferates, Standards Begin To Emerge

Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But as this technology catches on – Facebook, Google, Twitter, Apple and a slew of startups are pushing the technology to publishers who are readily experimenting with it – it’s becoming... Continue reading »
by Judith Aquino // May 2nd, 2014 //
»
AdTheorent CEO: Why Weather Affects Mobile CTR Rates

The race to reach consumers on mobile devices has advertisers juggling a mountain of data as they try to deliver relevant ads. Mobile ad network AdTheorent, whose clients include Samsung, Pepsi and IBM, argues that weather conditions, along with other data points, should be included in ad-serving decisions. AdExchanger spoke with CEO Anthony Iacovone about... Continue reading »
by Judith Aquino // January 9th, 2014 //
»
AdTheorent: Fix Mobile RTB By Fixing Data Mining First

Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time Learning Machine (RTLM), it can analyze 50,000 mobile bid requests per second. "There is a problem with the way data mining works," CEO Anthony Iacovone tells AdExchanger. "First, you feed that system... Continue reading »
by David Kaplan // January 30th, 2013 //
»
AdTheorent’s Iacovone: For Mobile RTB, Apple Devices Produce Higher Conversion Rates

When it comes to reaching consumers with mobile advertising, is there really a difference between an Apple iOS user and Android users? A poll commissioned a few weeks ago by mobile real-time bidding operator AdTheorent suggests that there is. Conducted by Quinnipiac University, the survey found that while Android-based smartphones were the most widely used... Continue reading »
by David Kaplan // October 8th, 2012 //
»

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