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»quality inventory

OpenX CEO John Gentry Opens Up On Why An IPO Is Not In The Cards Right Now

If you’re waiting for OpenX to follow in the footsteps of Magnite, PubMatic and others and make a long-awaited debut on the public market in 2022 – well, it’s not happening. The earliest OpenX would kick off the process is between 18 and 24 months from now, says CEO John Gentry on this week’s episode of… Continue reading »
by Allison Schiff // January 18th, 2022 //
»
Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing… Continue reading »
by AdExchanger // July 19th, 2021 //
»
 

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