Quote: The Dutch Cookie Law

“In the Netherlands we have a horrible privacy law. It requires us to ask for explicit consent before we can collect data or use cookies. That’s partly our fault. I think the US ad industry should really take a stand and inform both politicians and consumers.”

-Kim Van Der Zande, Chief Strategy Officer of FlxOne, speaking yesterday at the AppNexus New York Summit

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1 Comment

  1. Wow, what an extraordinary thing to say.

    Are we to accept that the (unelected) vested interests of the advertising industry should dictate policy to the elected representatives of nation states?

    Err… no.

    And as to “taking a stand”, they already have.

    Google, Microsoft and others are constantly lobbying governments as registers of interest clearly show.