With a PhD. in econometrics and an analytics and statistical background on the AdAdvisor side of the Neustar “house,” VP of Research & Analytics Ken Inman has good reason to be laser-focused on building consumer predictive models. Inman oversees the development of targeted marketing applications, using data and information to help address challenges in customer […]
The Digital Advertising Alliance (DAA) will make a formal case this week that Do Not Track should be set to “off” by default. Members of the group charged with creating the DNT browser spec heard details of the ad industry’s proposal during a Monday call meant to prepare for next week’s face-to-face meeting in Sunnyvale, […]
WPP Group has shared some new details on revenue performance and strategy for its Xaxis trading unit. Xaxis grew its revenue by 28% during the first quarter, said Pivotal Research Analyst Brian Wieser in a research note. WPP had previously stated the business had 2012 media billings of $270 million and a headcount of 200. […]
Interpublic Group has made changes to its Cadreon trading desk in North America, uprooting it from its previous home in the Mediabrands Audience Platform and repotting it in the Magna Global media investment arm. As Adweek reported earlier this month, a new entity called Magna Global North America will absorb the trading desk along with […]
MailOnline’s site is an endless broadsheet of breaking news, tabloid gossip and tawdry thrills (pictured: the money a stripper makes in just ONE shift – and it’s more than most people make in a month). Some might consider this publishing format tailor-made for real-time bidding. But the site, which has its own dedicated editorial and […]
Since being acquired in September 2012, Paul Cimino’s Brilig Data Exchange serves not only its own customer base but also that of its new owner, Merkle, and all of the first- and third-party data it looks to leverage on behalf of its Merkle clients across marketing campaigns. In an ongoing effort to understand how data […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. When you think of advertising technology in the display space, the first names to come up are probably Google, PubMatic, Adobe and AppNexus. But […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, co-founder of Media iQ. Ad network pitches usually go like this: Their proprietary technology enables them to prospect new potential customers for advertisers. The truth is that, in […]
It was inevitable, as the move from buying placements to buying audience infiltrates display ad campaigns. Yesterday, Yahoo reconfirmed in its quarterly results that programmatic media has changed its business forever. The statement echoes comments made by The New York Times a few months ago, in which the publisher seemed to pin some of its […]
How Twitter will enter into the programmatic ad business remains a mystery to many. During the past few months, rumors have swirled over some sort of Twitter ad exchange to be launched. How that will happen is unclear. Nevertheless, various strategic directions seem possible as Twitter tries to siphon growing programmatic media ad spend. The […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of Maxifier. What’s in a name? Well, when it comes to “programmatic premium,” quite a lot. Interpretations of this term differ widely, as evidenced by the […]
Last week’s PROGRAMMATIC I/O delivered many interesting discussions, and one of them revolved around transparency in bidding on an exchange. What if you had sufficient transparency on every impression’s auction, such that all buy-side participants bidding in an auction (even bidding “lurkers” or non-bidders) were revealed? Who would care about this data and why? Hold […]
Brian O’Kelley wants you to know he’s serious about mobile. On the same day IDC reported Q1 PC sales plummeted 13.9% as consumer usage shifted dramatically to tablet and smartphone devices, the CEO of AppNexus told attendees at the company’s San Francisco summit that the company is going “all in” with its mobile strategy. O’Kelley […]
Mobile app analytics provider Flurry has been preparing for a world where mobile is the main nexus for marketing and e-commerce. And while mobile ad spend generally lags way behind consumer usage, the company believes that dynamic will change relatively quickly and that its Flurry Marketplace, the name of its mobile RTB system, will help […]
For the past year, AOL CEO Tim Armstrong has emphasized the company’s position as a programmatic player, discussing the importance of its “tech stack” and building up its year-old demand-side platform AdLearn. The company hopes to complete the circle around its automated ad services with the launch of its long-promised supply side platform, dubbed simply […]
Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io. In Will Luttrell’s AdExchanger article of last week, he argues that if the display advertising buy side adopts better performance metrics then the problem of fraud […]
One question that’s unlikely to be addressed during today’s Facebook press conference has to do with the possible data tracking implications of a phone deeply integrated with Facebook’s core features. But given Facebook’s mobile ubiquity (More than 680 million people use Facebook on mobile devices every month) and CEO Mark Zuckerberg’s focus on the mobile […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, Co-founder and CTO at Integral Ad Science. Fraud impacts the entire online advertising industry and costs us millions of dollars each year. While everyone can play a role in […]
That was quick! AdExchanger’s conference, PROGRAMMATIC I/O, is sold out for our April 8 San Francisco event which is focused on educating the marketer on The New Normal of Marketing – programmatic media. You can still get on the wait list for April 8 at www.programmatic.io. For attendees, the SF conference’s agenda is available and includes […]
Cox Digital Solutions, which houses the white label vertical ad network and ad serving business formerly known as Adify, will no longer offer platform services to outside media companies, the company has told clients. In a letter sent last month to customers, obtained by AdExchanger, Andy Levi director, Publisher Operations at CDS, as part of […]
If there’s anyone still debating the role of data in ad creative, as opposed to media buying, they don’t work at Draftfcb. Last week, the Interpublic Group shop unveiled an integrated campaign on behalf of Amtrak’s express eastern seaboard rail service, Acela, that aimed to get business travelers to reconsider the value of air travel. […]
AdExchanger is pleased to announced new panelists have been added to our April 8 Programmatic I/O conference taking place at San Francisco’s St. Regis Hotel. Nicolas Franchet, Head of E-Commerce, Global Vertical Marketing at Facebook, and Gautam Thakar, GM, eBay Advertising, will join our “E-commerce and Targeting The Shopper” panel. One of several conference themes, marketers are increasingly […]
Restaurant chain Moe’s Southwest Grill recently hired marketing agency Engauge as its media agency of record, handling a new national television campaign and the company’s foray into programmatic buying. “Moe’s is about 12 years old and we’ve just now gotten to the point where we’re collecting marketing dollars at the national level, rather than just […]
Comparison shopping service Shopzilla has unveiled a business unit called Aisle A that will focus on display ad sales and retargeting. Shopzilla, which has been around since the practical dawn of the consumer internet in 1996, says it now has the capabilities to better leverage purchase intent data aroundwide range of retail products to create a […]
What do you do if you have real-time bidding software that’s non-core to your business, but could still be an asset to young ad companies faced with building their own bidders from scratch? You take it open source. That’s what Montreal-based Datacratic has done with the release of a new RTBkit framework, available at RTBkit.org. […]
With over 260 companies in its Preferred Marketing Developer program, Facebook has its hands full managing partners. Yesterday, in an apparent attempt to simplify the program while also extracting more revenue from it, Facebook announced significant changes to how it handles badge requests. (AdExchanger story) The main things to know: (a) New partners will be […]
Despite the benefits of RTB, ads purchased through direct sales still have the highest quality when it comes to viewability and potential risks, according to data from Integral Ad Science. In its 2012 Semiannual Review for Q3 and Q4 2012, Integral, previously known as AdSafe, showcased data related to its new TRAQ Score, a quality […]
Has OpenX’s open source ad server been hacked to death? After a serious attack on Saturday, OpenX abruptly pulled the plug on the OnRamp product yesterday, leaving customers scrambling to find new ad servers and reconstruct insertion orders. OpenX announced the shutdown this morning in a retroactive forum post, and offered little comfort to existing […]
I am excited to announce that AdExchanger will produce two conferences in 2013 called Programmatic I/O. The events will be held on April 8 in San Francisco and on September 16 in New York City. Programmatic I/O is designed to educate Marketers about the New Normal for Digital Marketing Input/Output. For a hint of the […]
