Method of delivery is apparently the new black in retail marketers’ holiday ’13 arsenal. And, it’s on the minds of the commerce masses. This week, after stumbling back from a Q3 earnings call that painted a somewhat stormy picture of its holiday ecommerce expectations (“deceleration” was the word used), eBay made a move to acquire […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers media and Internet marketing. He recently released a new research report on Social TV and its impact on advertising and marketing. You can download it here (PDF – 7 MB). AdExchanger recently discussed the new report with Salmon and asked his thoughts […]
TV is still the king of media, but the social “back channel” is now an indispensable part of its ambience. No surprise then that advertisers are hungry for media vehicles that bridge the two. A number of companies are positioned to feed that appetite, but Twitter is the frontrunner. Its Amplify program lets broadcasters sell […]
Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use Custom Audiences in a simplified way through the Ads Create tool. “To use Custom Audiences, advertisers had to use Power Editor or have access […]
This report concludes our series on programmatic buying in the BRIC countries. Read the earlier pieces on Brazil, Russia and India. Tencent. Baidu. TaoBao. These websites are some of the most popular portals in China and, combined, made more than 42.8 billion yuan in advertising revenue in 2012 (approximately $7 billion), according to data from iResearch. This is not […]
In August, Amazon opened its longstanding Amazon Associates Web affiliate program to mobile developers looking to monetize in-app purchases. Using the Amazon Mobile Associates API, game and app developers could earn up to 6% in advertising fees on all Amazon product purchases they helped facilitate. And Amazon Appstore Developer Select launched in early October for […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I attended “TubeMogul University” last week in California in order to get a pulse on the latest in programmatic video buying and selling and wanted to pass on […]
Deloitte Digital’s acquisition today of Seattle-based digital social media marketing agency Banyan Branch is a strong indicator that the management consultancy is vying for more agency share. Banyan’s 50-person team, which is broken down into social analytics/insights, engineering and design — as well as audience marketing talent, which Banyan defines as advocate/influencer activation and social […]
Facebook’s barricade against Google held up a long time, but the wall had to fall: Google wanted the audience, marketers wanted the interoperability and Facebook wanted the demand. As we reported Friday, after giving Google the cold shoulder for more than a year, Facebook has decided to let DoubleClick Bid Manager bring its buying clout […]
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?) access to Google’s demand-side platform, DoubleClick Bid Manager, to enable DoubleClick advertisers to dish up retargeted ads on the social network through integration to FBX. A number of DSP partners like […]
Supply-side platform PubMatic has created an advisory unit as it looks to differentiate itself from other publisher technology providers. As CEO Rajeev Goel tells it, publishers’ use of programmatic is expanding in a variety of ways and many want to take more control with a “do-it-yourself” sensibility. “Our industry is at a tipping point, as […]
Facebook has made steady progress on closing the loop between media spend and consumer transactions, according to Brian Boland, the company’s VP of ads product marketing. “Digital marketers expect accurate reach,” Boland said in a presentation at the DMA 2013 annual summit in Chicago this week. More and more are “expecting proven results. They’re now […]
Refinery29 has raised $20 million in Series C funding from Stripes Group to expand its category coverage and technological clout. The round brings its financing total to $30.4 million. What began as a grassroots fashion discovery portal for emerging brands and designers in New York, the city where high school friends Philippe von Borries and […]
Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early movers in Facebook’s Preferred Marketing Developer (PMD) program, each adept in its own way at seizing the social opportunity. In Brand Networks’ case, the strategy has been to focus on […]
The lawyers may be scurrying and the deal fees mounting, but Omnicom and Publicis are still on track to complete their $35 billion megamerger by early 2014. The companies are making slow but steady progress on achieving regulatory approval for the deal, Omnicom CEO John Wren told investors on the company’s Q3 earnings call this morning. […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. When Acxiom announced the release of its Audience Operating System (AOS) in late September, I expected it to make a bigger splash. Likewise when Experian acquired digital data […]
MAGNA GLOBAL Research has issued a new report this morning chock full of data that shows robust growth in programmatic buying of digital media. For starters, the company says that in the U.S. programmatic inventory (display, mobile, social, video) will hit $7.4 billion this year. Of that, $3.9 billion will be real-time biddable, which $3.5 […]
Data science is the backbone of numerous ad-tech firms competing in an increasingly technology-driven environment. Explaining what data scientists do is difficult, however, given that their work is often described as a mix of art and science and varies with each company. AdExchanger asked data scientists from Decide.com, a price research firm acquired by eBay, […]
The “Ad Tech Industry” is maturing. For the past five years, AdExchanger has observed, engaged and, hopefully, enlightened about this budding sector. But! Today this sector has expanded its horizons and global appeal to the point where the “ad tech” label no longer easily fits. It has become a “Digital Marketing Technology Industry,” steadily embraced […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Having just returned from the three-day ANA Masters of Marketing conference, held this past weekend in Phoenix, I thought it worth sharing my thoughts with marketers on what […]
There’s an ever-growing opportunity for advertisers on Amazon, the commerce marketplace maven every retailer hopes to emulate (and simultaneously fears). The company has nearly doubled its global ad revenues since 2011, from $420 million to an expected $835 million this year, eMarketer estimates. If true, this puts it ahead of publishers like Pandora, Twitter, LinkedIn and […]
In a summer interview, Facebook’s head of vertical measurement, Fred Leach, described the company’s measurement products and its partnership with Datalogix. In the below follow-up Q&A, Leach digs deeper into the company’s work on mobile measurement, attribution and the CPG category. AdExchanger: What are you working on in terms of mobile measurement? FRED LEACH: There are a couple ways […]
Each day at 6:30am, Dunkin Brands President of Global Marketing and Innovation John Costello gets a report showing the previous day’s sales by item at every US location. The company, which owns Dunkin Donuts and Baskin Robins, launched 43 new products this year, Costello told marketers at the Association of National Advertisers’ annual Masters of […]
Breaking: The sizzle reel still has legs. Two thousand attendees at the Association of National Advertisers’ annual Masters of Marketing conference were treated to numerous examples of the genre Friday, as senior marketers from Chrysler, Walmart, MARS and Coca-Cola showed off their favorite TV spots. Repeatedly. But while the raw storytelling power of television remains […]
There’s a new breed of social platform in town, with direct-to-consumer and merchant wherewithal. The group includes social startups like Wanelo, a uniquely searchlike experience for “all stores in one place,” and OpenSky, which combines the microblogging feel of a Twitter with the slightly more visceral look of a Pinterest. According to OpenSky CEO John […]
Walgreens is pursuing digital in a “deliberate and strategic way,” according to its CEO. “Sometimes I feel like a B-52 bomber where I’m clearing a path to a 112-year-old brick-and-mortar business,” Greg Wasson confessed to a packed room of retail brands and marketers today at the Shop.org summit in Chicago. “Digital wasn’t something Walgreens was […]
Adaptly is one of a handful of ad-tech companies serving as a preferred partner to both Facebook and Twitter, but it doesn’t see its induction into the latter’s API program as an extension. Although Twitter’s strategy has similarities to what Facebook did last year — including a retargeting exchange — Adaptly CEO Nikhil Sethi noted […]
California Gov. Jerry Brown set a precedent for privacy rights last week when he signed into law Assembly Bill 370. Under the bill, which amended a section of the California Business and Professions Code, websites that collect personally identifiable information (PII) about California residents must provide a privacy policy that identifies the type of PIIs […]
Designer apparel brand Tory Burch now sees 44% of its site traffic stemming from smartphones and tablets with more than 28% of sales attributed to mobile devices. During a keynote presentation this morning at the National Retail Federation’s Shop.org summit, Miki Berardelli, Tory Burch’s CMO, told an audience in the mid-thousands here in Chicago that […]
Did you notice? Experian just bought a cross-device ad tracking — ahem — fraud-prevention vendor. The credit-reporting and marketing giant laid out $324 million to nab 41st Parameter, a security and fraud-detection business that guards against unauthorized purchases, among other things. Importantly, 41st Parameter also runs an ad-tracking brand, AdTruth, that hawks the same basic […]
