At my company, we’ve been active in the programmatic buying space for brand marketing and we’ve seen some very positive business results to date. I truly believe it’s the future of all media buying (not just digital, but I’ll save that discussion for another day). Yet, we’ve only seen the tip of the iceberg of […]
In the last three years, Microsoft has metamorphosed from a laggard to something of a leader in the exchange-traded media space. After a false start with its AdECN RTB platform, it now puts all, or nearly all, of its non-reserved inventory on its own ad exchange, which is powered by AppNexus. Daniel Sheinberg is senior […]
Connecting with an audience begins with an idea – a product or service. Robert Brunner of product design firm Ammunition Group discusses his company’s approach in what makes great design – and ultimately a successful business outcome for his clients. Brunner will speak at AdExchanger’s upcoming Human Centered Automation conference on September 20. AdExchanger: Can […]
On one end of the online revenue spectrum, there’s advertising, which runs the gamut from direct response (primarily) to traditional, branding-style “premium campaigns” (to a lesser extent). At the other end is e-commerce. Content companies have been playing catch up on both fronts, even as the two revenue streams require very different strategies. Former Google […]
With audience buying a critical part of digital advertising – or traditional advertising channels, for that matter – where does the tablet fit in? Some think of it as “lean back” experience similar to TV. If so, should brand marketers get excited and start targeting devices with tablet screen resolutions? On the other hand, perhaps the […]
Reddit seems to be in the news a lot lately as users flock to the platform in search of communities related to events or interests of the day, such as a “subreddit” on politics – or President Obama’s “Ask Me Anything” appearance – or how about cute cat pictures? The community site has few ads […]
A job description for Gokul Rajaram might look like this: “Lead ad product strategy for the world’s dominant social media platform. Scale world of mouth marketing in a way that’s relevant to a billion or so users with myriad devices, nationalities, languages, and cultural reference points. Do it in a way that unlocks the spending […]
The Lean Startup isn’t just a method for your favorite, angel-funded startup to build a product and raise another round. Its author, Eric Ries, has helped catalyze a way in which great product is created whether you’re in a startup or a Fortune 100 company. On September 20, Ries’ will share his ideas at AdExchanger’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]
Chris Moore is a partner with Silicon Valley-based Redpoint Ventures, a venture capital firm. As his bio states on the Redpoint website, he serves on the board of a variety of ad technology companies including BlueKai, eBureau (owners of TruSignal), Inadco and Intent Media. Moore led Redpoint’s past investments in companies such as Right Media […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Display advertising has suffered the same ailment plaguing much of digital marketing – frequent irrelevance is easy and cheap. This trend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB’ing The Background Everything will be biddable. Perhaps Gourmet Ads, which has been “busy” with its real-time bidding strategy, is proof. The vertical ad network has introduced real-time bidding of its background skins through its private exchange enabled by AppNexus. Read the blog post. […]
Andy Weissman is partner at Union Square Ventures (USV), a “venture captial firm focused on early-stage and start-up investing.” Weissman joined USV in October of 2011 after co-founding Betaworks. Weissman recently discussed his thoughts on ad tech and investment trends with AdExchanger. From an investment thesis perspective, what’s the biggest change for you since you […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed. While there are a handful of companies close to realizing the potential of location-based targeting, as an overall industry there is a gap between […]
Seth Levine is a co-founder and managing director of Foundry Group, an early stage technology venture firm based in Boulder, Colorado. Levine recently discussed his firm and ad tech trends with AdExchanger. AdExchanger: I realize there’s still time, but how are we doing with your prediction for 2012: “the year of programatic guaranteed”? SETH LEVINE: […]
Taykey does real-time advertising, but not the kind you think. The company builds media plans for its large brand ad clients based on what their target audiences are buzzing about right this instant. Those media plans are executed on Facebook, Google, YouTube, and as of this summer, Twitter. Founded in Israel three years ago, Taykey […]
It was three months ago that Jack Bamberger joined GroupM agency MEC as president, digital for North America. He was in some ways an unusual choice, having far more experience on the media than the agency side. Of his last 20 years, 13 were spent at Time Inc., Meredith Corporation, and Ashton Kutcher’s Katalyst Media. […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. My friend and colleague Todd Herman (LinkedIn) once wrote a strategy paper about video content when we worked together at Microsoft. Called “Don’t […]
Every so often a solution bubbles up that aims to give people more control over how their data is leveraged. Several years ago AttentionTrust.org aimed to provide such a service, and the FTC-led Do-Not-Track browser initiative aims to do the same on a much larger scale. But is the world ready for self-administered marketing profiles? […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, Senior Analyst at Forrester Research. The term “end-to-end” gets thrown around a lot in digital advertising circles and is increasingly part of the conversations we have with […]
Facebook’s nascent real-time bidding marketplace is steadily ramping up. The Facebook Exchange continues to add new RTB partners and may be close to publishing a list of approved Facebook Exchange vendors to its Preferred Marketing Developers directory. The list of approved Exchange RTB partners now includes 14 firms, up from 9 in late June – […]
GroupM has promoted North America CEO Rob Norman to run its digital kit and kaboodle on a global level. Among his objectives is closer management of dealings between GroupM’s thousands of digital specialists and the spangled array of ad technology partners. The WPP-owned media agency network has never had a Chief Digital Officer before. Speaking […]
Advertising and marketing trendspotting has no shortage of intriguing starting points. Take the marketer, for example. With audiences migrating online, knowledge and expertise with dense, digital marketing tactics has gradually competed in importance with the comparatively simple TV “buy.” To survive, and thrive, marketers need to understand tech. They may do by it by partnering […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. When someone is betting millions, they’ve typically done their homework. So when you see the current M&A activity in […]
Perhaps adding to its ‘quiver’ of PointRoll, Ripple6, ShopLocal and a few others, media company Gannett will continue to plunge into marketing and ad technology and will acquire social ad platform BLiNQ Media according to TechCrunch. Read it. TechCrunch’s Josh Constine and Ingrid Lunden point out Gannett’s BLiNQ acquisition echoes Washington Post Co’s Social Code […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. Advertising has always been about change. Evolving communication technologies are the most recent drivers of this change. These […]
Welcome to “Brand Aware,” a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. I’ve never worked in the publishing industry. I’ve been on the marketer side of the equation for my entire career, so I’ll be the first […]
Update: The NYTCo is confirming that it is in talks with Answers.com concerning the sale of The About Group. Read the release. We’ve been hearing rumors the past two days that the New York Times Co.’s About Group, which has been experiencing steady revenue declines the past year, is being sold to Answers.com. Interestingly, Answers.com’s […]
Display ad retargeter TellApart continues to grow its footprint among ecommerce publishers. CEO Josh McFarland recently discussed his company’s momentum and industry trends. Though he demurred on the subject of revenues, McFarland offered an optimistic outlook on his company and the industry at large in a Q&A with AdExchanger. AdExchanger: Can you talk a bit […]
A new Nielsen targeting product aims to let advertisers buy online audiences based on their TV consumption patterns. It’s an extension of what the measurement firm has already done linking CPG purchase data to online media, and another mile marker on Nielsen’s road map for a digital media marketplace geared to the needs of broadcast […]
