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»offline data

AdWanted Acquires SRDS From Bain-Owned Kantar To Help Print Pubs Do Data-Driven Ad Sales

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer... Continue reading »
by Allison Schiff // April 1st, 2020 //
»
Direct Mail Specialist Pitney Bowes Makes Digital Strides

Pitney Bowes, a 90-year-old company commonly thought of as a manufacturer of postage meters, is quietly sitting on an $838 million digital commerce business. Like its competitors, Pitney Bowes’ marketing services is the sum of many acquired parts. Its many acquisitions include: MapInfo, a mapping and location intelligence platform acquired in 2007; Portrait Software, customer... Continue reading »
by Kelly Liyakasa // February 9th, 2015 //
»
Its Back Against The Wall, Foursquare Prepares To Package Its Data

After Foursquare and its CEO Dennis Crowley struggled for several months to cobble together this week's whopping $41 million funding round, the social check-in service is still getting heat over whether it will be able to draw revenue and maintain its high $800 million valuation. While emails to Foursquare went unanswered about how it might... Continue reading »
by David Kaplan // April 12th, 2013 //
»
AddThis Introduces Social Media To Offline-Based ‘Purchase Targeting’

AddThis, the social sharing tools and analytics provider formerly known as Clearspring, is trying to solve a problem that has long plagued the business of using online data – how to incorporate information from the physical world consumers mainly inhabit alongside their digital characteristics, profiles and behaviors. In its bid to address those digital data... Continue reading »
by David Kaplan // September 20th, 2012 //
»
 

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