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»Connatix

Connatix Raises $15M Series A To Help Publishers Navigate The New Video Ecosystem

Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday. The company had previously raised an undisclosed seed round, and it claims it is profitable. Connatix will use the funding for product development, to beef up sales and marketing and to fuel US expansion. After it penetrates the US market, Connatix... Continue reading »
by Kelly Liyakasa // October 24th, 2017 //
»
How Private Exchanges Are Changing The Standards For Programmatic Native

Programmatic native is cleaning up its act. Content recommendation engines like Taboola and Outbrain provide an easy incremental revenue stream for publishers. But their cost-per-click model, which favors performance over quality, enables traffic arbitrage and creates brand safety risks. To account for those concerns, native exchanges like TripleLift, Connatix, Nativo and Sharethrough have leveraged direct... Continue reading »
by Alison Weissbrot // May 15th, 2017 //
»
IGN Publisher Ziff Davis Rewrites Its Video Playbook

Outstream video is one way publishers can bypass the pre-roll shortage, but the format doesn’t always fly for pubs with heavy ad-blocking audiences. Ziff Davis, the publisher of tech, gaming and lifestyle properties like PCMag, IGN and AskMen, found that certain titles – IGN audiences in particular, which amasses a cult following among gamers –... Continue reading »
by Kelly Liyakasa // March 7th, 2017 //
»
Dow Jones Navigates Native Video

A year after launching a dedicated media unit, Dow Jones Media Group is doubling down on video and augmenting more native and outstream formats to combat a perennial problem: pre-roll scarcity. "Like many publishers, we see huge demand for video and wish we had more inventory we could sell," said David Minkin, who joined Dow... Continue reading »
by Kelly Liyakasa // February 2nd, 2017 //
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