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Daily News Roundup

B2C is the new B2B; The Reddit vs. GEO Challenge

BY AdExchanger// July 7th, 2026

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.
OPINION: Data-Driven Thinking

Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing

BY AdExchanger Guest Columnist// May 18th, 2023

Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead?