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»James Avery

Why A Unified ID Will Never Work - And Why It's Time To Fall In Love With Walled Gardens

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by James Avery, founder and CEO at Kevel. The digital ad industry seems faced with an existential choice - go Google’s way, and give up your destiny while bearing the consequences.... Continue reading »
by AdExchanger // March 9th, 2021 //
»
The True Cost Of Recommendation Widgets

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by James Avery, CEO at Adzerk. Recommendation widgets – those spammy “Around the Web” ads – may provide short-term revenue, but they likely come at the expense of long-term company growth and brand power. I won’t... Continue reading »
by AdExchanger // December 2nd, 2016 //
»
Welcome To The Server Side

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. Online advertising owes its rapid growth to JavaScript tags. Finally, without serious code changes, publishers could copy and paste JavaScript and make money from ads... Continue reading »
by AdExchanger // September 19th, 2016 //
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Website Breakdown: When Ad Blocking Goes Wrong

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. As ad blockers become more prevalent, it’s important to understand how they actually work and what they mean to publishers, ad tech companies and users.... Continue reading »
by AdExchanger // October 13th, 2015 //
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Ad Blocking Will Keep Growing Until We Make Ads Better

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. The rise of ad blocking is a symptom of a real problem: Ads suck. To slow the adoption of ad blocking and make the Internet... Continue reading »
by AdExchanger // September 11th, 2015 //
»
Secure Ads Layer: The Ad Fraud Solution You’ve Never Heard Of

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. Fraud is the ad industry’s not-so-secret problem. It impacts publishers just as much as advertisers. Advertisers have finite budgets to spend filling placements each year,... Continue reading »
by AdExchanger // March 5th, 2015 //
»
 

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