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»demdex

Podcast: Data Management Without Failure

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. “Data management is a well-established discipline everywhere except marketing.” Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right. Ana Milicevic was VP of product at Demdex, a first-wave DMP that Adobe acquired... Continue reading »
by Zach Rodgers // December 18th, 2018 //
»
Adobe's Next Phase: Promoting the End-to-End Stack, Possibly Buying More Stuff

It's been three years since Adobe embarked on the digital acquisition spree that would bring it a major analytics platform (Omniture), a DMP (Demdex) and a media buying platform (Efficient Frontier). How to measure its success to date? Financial results tell one story. In Q3 2012 the digital marketing suite delivered 40% growth in revenue,... Continue reading »
by Zach Rodgers // November 28th, 2012 //
»
Industry Reacts To Adobe Omniture Acquisition Of Demdex

Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe's Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: "What does the Adobe... Continue reading »
by AdExchanger // January 19th, 2011 //
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Adobe Omniture VP Mellor Reviews Acquisition Of Data Platform Demdex

Today, Adobe announced that it has acquired data management solutions provider, Demdex. Financials were not disclosed. Read the release. In a conversation with AdExchanger.com, Adobe Omniture’s vp of marketing, John Mellor, offered insights on the transaction and where Adobe’s Omniture unit plans to go with Demdex as it joins the Company’s Online Marketing Suite. Demdex... Continue reading »
by AdExchanger // January 18th, 2011 //
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Adobe Acquires Demdex – Brings Audience Optimization to $109 Billion Global Online Ad Market

PRESS RELEASE
by AdExchanger // January 18th, 2011 //
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Demdex CEO Nicolau On New Financing

Audience management company, Demdex, announced that it has raised $6 million in Series A financing in a round led by Shasta Ventures and also inclusive of existing investors First Round Capital and Genacast Ventures. Read the release. CEO Randy Nicolau discussed the new financing and the company's plans. AdExchanger.com: From your perspective, what is the... Continue reading »
by AdExchanger // May 11th, 2010 //
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Demdex Raises $6 Million in Series A Funding; Shasta Ventures Leads Growth Investment in Online Audience Management Leader

PRESS RELEASE
by AdExchanger // May 10th, 2010 //
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TARGUSinfo Integrates Data Into Demdex Behavioral Bank, Discusses The Data Biz

TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex's "'Behavioral Bank' [which is] full of robust user profiles with data captured from each client's Web properties and third-party data purchases." Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why... Continue reading »
by AdExchanger // March 10th, 2010 //
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Demdex CEO Nicolau Says Ad, Data Exchanges, And Data Management Solution As Key To Mining Data

Randy Nicolau is CEO of Demdex, a behavioral data management company. AdExchanger.com: What challenge is Demdex looking to solve in behavioral advertising data? RN: Demdex gives its clients the speed and flexibility to understand and adapt to that rapidly changing "audience data" marketplace. We help our clients better understand the value of the behavioral and... Continue reading »
by AdExchanger // December 1st, 2009 //
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