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»right media

Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not… Continue reading »
by Anthony Vargas // August 1st, 2022 //
»
Back To The Future: An Oral History Of Microsoft & Advertising

This article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates: The future… Continue reading »
by AdExchanger Guest Columnist // July 19th, 2022 //
»
Yahoo After RMX: What Is Yahoo Ad Exchange Anyway?

Now that Right Media Exchange (RMX) has been officially sunsetted by the powers that be, the Yahoo Ad Exchange has become a private marketplace of sorts, where demand can plug into Yahoo-owned and -operated supply. Yahoo has made a concentrated effort to streamline its ad business in the past year. The company used CES 2014 as… Continue reading »
by Allison Schiff // February 4th, 2015 //
»
Yahoo Retires Genome And Right Media Brands, Simplifies Around ‘Yahoo Ad Exchange’

Yahoo is mothballing some of the most prominent and widely known parts of its ad tech system, including pioneering real-time bidding platform Right Media and its data management software Genome, executives announced at the company’s CES presentation. And in their place, Yahoo Advertising will serve as the umbrella for a variety of capabilities, with the… Continue reading »
by David Kaplan // January 7th, 2014 //
»
Yahoo Strikes DSP Deals For Guaranteed Inventory – But Right Media’s Value Remains A Mystery

Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its guaranteed placements on exchanges. Read the release. When Yahoo acquired ad exchange pioneer Right Media six years ago for $680 million, the portal was seen as taking steps far beyond… Continue reading »
by David Kaplan // December 17th, 2013 //
»
As AOL’s Brody Resigns, Will Yahoo Build Ad Tech ‘Dream Team’?

On paper, the combination of Henrique de Castro, Yahoo’s chief operating officer, Brian Silver, the former Travel Ad Network CEO who became Yahoo’s VP of ad platforms over a year ago, and AOL Networks CEO Ned Brody — who just resigned from that post — as head of ad sales for Yahoo North America, sounds perfect.… Continue reading »
by David Kaplan // April 12th, 2013 //
»
What Yahoo/Google Contextual Ad Deal May Mean For Right Media

Is this the beginning of the end for Yahoo’s Right Media Exchange? According to All Things D’s Peter Kafka and confirmed by a Yahoo blog post, Google’s AdSense ad network will be among the monetization solutions embedded within Yahoo’s owned and operated properties. The global deal covers inventory on Yahoo’s owned and co-owned properties (think… Continue reading »
by Zach Rodgers // February 6th, 2013 //
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After Months Of Uncertainty, Yahoo ‘Reaffirms’ Right Media

Even before ex-Googler Marissa Mayer became Yahoo’s latest CEO two months ago, rumors were circulating that the company had been planning on selling off its Right Media Exchange. And as much of the attention around Yahoo’s programmatic ad platform strategy swirled around its “big data” offering Genome, the idea of jettisoning Right Media, the ad… Continue reading »
by David Kaplan // September 6th, 2012 //
»
Former TAN CEO Brian Silver Gets Top Spot For Right Media Exchange In Americas

Brian Silver has taken over as the head of Yahoo!’s Right Media Exchange in North America. Silver’s LinkedIn profile says his new title is “VP, Ad Platforms for the Americas at Yahoo!.” And Yahoo! confirms his new role saying, “Brian Silver will be joining Yahoo! as Vice President, Ad Platforms for the Americas, reporting to… Continue reading »
by AdExchanger // January 9th, 2012 //
»
Yahoo! Begins Requiring Right Media Seats for Demand-Side Platform’s Advertisers

The other shoe appears to be falling. If you’re a demand-side platform or ad network on Right Media Exchange, you may not be allowed to buy Yahoo! Class 2/remnant inventory on behalf of your client unless your advertiser gets its very own seat on RMX. (Having an advertiser get its own seat is not easy… Continue reading »
by AdExchanger // November 23rd, 2011 //
»
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