The digital advertising start-up world continues to play its siren song as the résumé pages of LinkedIn reveal moves and machinations within the industry.
Over at Google’s DoubleClick Ad Exchange, Lauren Nemeth has left the building to take on the Director of Sales role at AppNexus. Highly respected within Big G, Nemeth brings her high-level agency contacts and deep understanding of the audience buying space to AppNexus, which continues to build its team around a stealthy DSP strategy.
Meanwhile, back at Google, Teracent’s Chip Hall has taken on the mantle of “Head of Strategic Alliances” after his company was acquired in November. He describes his new group in his profile:
Strategic Alliances within the Google Display Platform oversees strategic partnerships and/or relationships that support the growth of sales revenue and new product and new market development. Strategic Alliances is a business development role that identifies, negotiates and supports partnerships that include sales channels, data partnerships, publisher partners and platform partners.
As “Head,” it sounds like Hall is at the tip of the spear. If you’re going to get acquired by Google, may want to check in with him.
Yahoo!’s Right Media has lost another player as Jacob Ross has moved on to Demand Media where he’s assumed the role of “Senior Director, Ad Management at Demand Media.” Ross was “Director, Business Development at Yahoo!” and part of the Right Media team.
The Weather Channel has added former AOL exec, Rob Deichert, who was “SVP, AOL Global Sales Development at AOL Advertising” until December. Deichert’s new title is “SVP Digital Advertising Operations” at The Weather Channel.
Finally, former Right Media star Antony Taylor has changed his profile picture. Match.com worthy? You decide.
By John Ebbert
